Advertising works

Advertising works

You may have seen some really super ads for Serengeti placed by brand owner Bushnell (very large US optics company) that have appeared in the UK national press and their colour supp mags. Well they've worked! We've sold more Serengetis in the last 6 weeks than in the previous 6 months. We're really big fans of Serengeti – widely accepted as the best sunglasses for driving in the world, all Serengetis feature photochromic lenses that not only adjust automatically to light but block out the distracting blue light that can cause eye strain. Lenses are optically perfect and the very high quality frames are exceptionally strong but lightweight. They are not cheap but as with most things in life you do get what you pay for and looked after they will last many years.  

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It started with a cupboard

It started with a cupboard

When we started Sunglasses For Sport in June 2007 we had 4 brands and all our stock was in one cupboard.We've moved on a bit since then! We now have 18 brands including most of the biggest names in sports...
Loubsols are back!

Loubsols are back!

We freely admit that our range of Loubsol's has been somewhat depleted in recent months. But they're back! And we're really impressed with the new 2015 models. Loubsol are one of the biggest and best-known sunglass brands in France, specialising...
Why buy polarised sunglasses?

Why buy polarised sunglasses?

Polarised lenses are different to standard sunglass lenses; they have a special film either sandwiched between two other layers of the lens or applied to the front of a lens. What this special film does is eliminate glare off a...