Sunglasses For Sport (SFS) is committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personalised shopping experience. No information collected by us on this site will ever be sold, rented or loaned to any other company or organisation except subsidiary company’s that are wholly owned by SFS.

What information do we collect and how do we use it?
We will not collect any information about individuals, except where it is specifically and knowingly provided, for example, at the time of registration or at the time of ordering. This data is referred to in this policy as ‘personal information’.

When you order online or by telephone we collect personal information such as your name, e-mail address, billing & delivery address, telephone number and debit / credit card details (see also our ‘Security’ section). This allows us to process and fulfil your order(s) and to notify you about the status of your order(s).

We store customers’ confirmed order information (except transactional data which is not stored or retained) and a record of a customer’s previous order(s) can be accessed via their individual customer login at any time. We keep such data in confidence according to our privacy policy. Customers have the right to request what information about them is stored by us and the right to correct, block or have that information deleted.

Statistical (but not any personal) data is collected from the website using web analysis tools like Google Analytics and using cookies – please see below about our use of cookies.

We will also collect non-transactional data such as your email address if you contact via email or if you use the electronic form provided (in our ‘Contact Us’ section).

A customer’s email address is used only with their consent and may be used for marketing purposes by SFS (and its subsidiary eyewear trading divsions); for example to occasionally notify you about news and information about sunglasses and eyewear (or directly related goods like eyewear accessories). If at any point you decide you would rather not receive such information please contact us using and we will then remove your email address and you will recieve no further communication from us.


What are cookies?

A cookie is a piece of data that is stored on a computer, tablet or mobile when you browse the Internet so that the computer, tablet or mobile (“device”) can be recognised at a later time. Cookies placed by us on this website do not recognise you personally as an individual; they only recognise the device you are using. Cookies do not harm your device in any way but they do allow for several important features on the website, for instance, they allow you to make orders and remember your login details.

Use of cookies on our website

It is important to note that cookies placed via this website do not store any of your personal information (such as your name, address or payment details). We use cookies on our website to help make your visits more effective and to make full use of this website. You should accept cookies as much of the functionality of the website has been developed to only work via the use of cookies.

If you don’t want us to place cookies on your computer then there are a number of ways you can opt out for example by setting your browser to reject all cookies but please remember if you do delete all your cookies, some features of our website, such as remembering your login details will not work and your experience on our website may be affected.


Integration of the Trusted Shops Trustbadge

We have integrated the Trusted Shops Trustbadge on this website in order to display our Trusted Shops Trustmark and offer the Trusted Shops products to customers after placing an order.

This serves the protection of our legitimate interests in the optimal marketing of our offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. The Trustbadge and the advertised trust badge services are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany.

With every use of the Trustbadge, the web server automatically saves a so-called server log file which contains e.g. your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. Those access data are not analysed and are automatically overwritten no later than seven days after the end of your website visit.

Other personal data are transferred to Trusted Shops only if you decide to use or have already registered to use Trusted Shops products after placing an order. In such a case, the contract concluded between you and Trusted Shops applies.