Will we see a resurgence in the popularity of aviator sunglasses?

Aviator sunglassesUS President-Elect Joe Biden is a long-term devotee of Ray-Ban Aviators. When the sun is shining he is rarely seen without them. Coupled with his smart, dark single-breasted suits you could say it’s his signature look. And there’s no doubt the aviator frame suits his face shape. The aviator style sunglass has certainly been around a long time. Back in 1929 a US Army Air Corps Colonel called John Macready worked with Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky. MacCready was concerned about how the goggles pilots were using frequently fogged up, reducing visibility at high altitude. The prototype sunglass, created sometime later in 1936, had plastic frames and green lenses that could cut out the glare without obscuring vision. It went on sale to the public in 1937 followed by a redesign using a metal frame in 1939 and was patented by Bausch & Lomb as the Ray-Ban Aviator. When Foster Grant first started the mass marketing of sunglasses in the mid-1930’s it was the aviator style that most people wanted. Probably the heyday of the aviator styling was the 1970s and 1980s when hugely popular celebrities like Slash, Michael Jackson, George Michael, Tom Cruise, Freddie Mercury, Jeff Lynne, Roger Waters and Elvis Presley were always seen wearing them. 

Now that we have an aviator sunglass devotee who will be soon be running the world’s most powerful country will they make a come-back? Oh, and if you’re interested in checking out the aviator styles we sell we have over 65 to choose from! Shop Aviator Sunglasses

What to look for in mountain biking sunglasses

Cebe_MTB_2020_DamienRosso

It is important to have the right mountain biking sunglasses out on the trail. We have a range from top brands including Oakley, Cebe, Bollé and Tifosi. Contrast enhancing lenses will help you spot the differences in the trail. Large coverage lenses will help to protect your eyes from dust, dirt, and debris that can get kicked up. MTB eyewear should be comfortable and fit securely so sunglasses with non-slip nose pads & temple tips are a plus, and they should have slim profile temples so they are helmet compatible.

Discover our range of mountain biking sunglasses.

3000 car accidents a year attributed to low sun

sunglasses-road-glare

We have mentioned before the hazard to drivers of low sun and new statistics released by the AA reinforce just how dangerous this is with a reported 36 deaths annually (in the UK) attributed to glare temporarily blinding drivers when the sun is low in the sky, typically when drivers are commuting to and from work. Glare contributes to 3,000 car accidents annually (just in the UK) and is particularly dangerous at this time of year as autumn turns to winter when sun sets at the busiest time on roads.

With the low angle of the sun in the sky or reflected off the road surface, even using a driver’s car visor is often useless. The best remedy is to have a pair of polarised sunglasses ready to hand in the car. The polarised lens will block glare especially the harsh glare that results from sunlight striking a wet road. It’s worth noting that you can be convicted of careless driving if you are not wearing sunglasses and are then dazzled by bright sunlight and you don’t slow down or pull over. This is covered by rule 237 of the Highway Code.

How to prevent your eyewear misting up when wearing a mask

wearing spectacles with a maskAs most people have now discovered, wearing masks and eyewear don’t mix well. With the mandatory requirement to wear masks in most indoor public areas (and many outdoor spaces) the eyewear wearing public have learned the hard way that masks cause their glasses to fog up just about every time they exhale. Various remedies abound but a good proprietary anti-fog product is really the best solution. We sell a variety of options in our Accessories section; the best selling one at present being the Opti-Plus Anti-Fog towelettes. Available as a pack of 10 or boxes of 30 & 100, they work with all lens types and lens coatings including anti-reflective (AR) coatings. They have been independently tested by and awarded the COLTS Laboratories Performance Seal. We have just changed our Accessories section to group similar products together for easier browsing/selection – see all of our anti-fog products.

And another new Evolution!

We’ve just taken delivery of another brand new polarised sunglass model made for our sister company Evolution Eyewear Ltd. Evolution Peniche has a matte black frame (with yellow detail) and two polarised lens options: grey & blue revo.

Evolution Peniche grey polarisedEvolution Peniche blue revo polarised

Peniche is a Floating Frame design which means it will not sink in fresh or sea water. The full wrap fit frame has deep temples to keep out wind & glare. The robust but lightweight frame construction includes non-slip rubber nose pads. It comes with an adjustable (non-detachable) strap. Whilst primarily designed for watersports, Peniche can be used for a variety of other sports like off-road cycling, fishing, paragliding and skiing. It’s supplied with a soft carry pouch, cleaning cloth & hard case plus free polarised test card all for just £24.95!

Just in! Brand new Evolution sunglasses

We’ve just taken delivery of two brand new Evolution models manufactured for our sister company Evolution Eyewear Ltd.

Evolution Portofino polarised sunglasses

Evolution Portofino Grey - polarised sunglassesEvolution Portofino Blue Revo - polarised sunglasses

Evolution Portofino is a stylish crossover sport-leisure style polarised sunglass available with grey lenses or smoke lenses with a blue revo mirror finish.  It has an ultra-lightweight but super strong TR90 matte black frame. Supplied with a cleaning cloth, soft carry pouch & hard case plus free polarised test card all for just £19.95 each.

Evolution Velo cycling sunglasses

Evolution Velo Grey - cycling sunglassesEvolution Velo Revo - cycling sunglasses

Evolution Velo is a specialist cycling sunglass with a large lens with full wrap frame for total eye protection and to keep out wind & glare. It’s available with ether a grey lens or smoke lens with blue revo mirror.  The frame is made from lightweight but super strong TR90 and lenses are Class 1 optical quality. All for the remarkable low price of just £16.95 each!

Why Phil Mickelson has started wearing sunglasses

mickelson-golf-sunglassesIt’s only in recent years that more and more of the world’s top PGA tournament players have started to wear sunglasses out on the course and it’s surprising that many more professionals still don’t wear them. When playing golf your eyesight is your most important tool; your eyes help you to track your ball, read the greens, hit the ball well and judge distances for your shots. Yet many golfers leave their eyes exposed to harmful UV rays for hours on end. With the average age of a golfer being 51 in the UK your eyes are much more susceptible to damage from UV rays: studies show that by the age of 50 we have been exposed to 90% of our lifetime UV damage. This can result in UV related conditions that ultimately lead to loss of vison.

Phil Mickelson will admit to adding many wrinkles to his on-course persona from a lifetime on golf courses and now he’s a late convert to sunglasses. In the recent PGA Tour restart, he was seen wearing sunglasses for the first time but why has Phil Mickelson been wearing sunglasses on the PGA Tour after spending his entire career not wearing them?

Mickelson explained “During the COVID break, I used this Carac cream, which is like a skin cancer chemotherapy treatment on your face, for like two weeks, and your skin blotches up and you kill these cancer cells that you can’t see and when I went outside, I had to wear some protection so I wore these sunglasses to protect the area around my eyes”

As it turned out, his choice of shades really appealed to the five-time major winner.

“I liked them,” he said. “They didn’t move around on my face when I was swinging. I went out and played with them, and I thought ‘Oh, I’ll give it a try.’ So that’s kinda where it started and then my eyes were much more relaxed at the end of the day, they weren’t squinting the whole time.”

Mickelson admitted the look isn’t for everyone, but the comfort of great golf sunglasses should be for everyone. The benefits are tremendous for your eyes, including protection from dangerous UV rays, improved vision, less eye strain and perhaps even better putt reading.

Picture and Phil Mickelson quote courtesy of the Golf News Network https://thegolfnewsnet.com/news/

Misleading media story

Sun reflecting off road - driving sunglasses polarisedUK regional media have been running the same ludicrous scare story for some time now claiming you could get fined for wearing sunglasses whilst driving and fined for not wearing them! Guaranteed to confuse people! We have no idea which organisation originally issued this story to the media (or why) but it’s mostly factually incorrect (that’s being very polite). Let’s set the record completely straight. The only sunglasses you should NOT wear when driving are Category 4 ones that have very dark lenses that let in less than 8% of light. If found to be wearing these, you could be fined and if you had an accident your insurance company is unlikely to pay up. Category 4 sunglasses should be clearly described when sold and clearly marked either on the sunglass or outer packaging.

The vast majority of drivers are only too aware that it can be very difficult to see clearly in bright sun conditions, especially when glare reflects off the road surface (especially a wet road), or when the sun is low on the horizon. These conditions occur regularly and at all times of the year when driving so of course you should wear sunglasses as an essential, indeed vital, safety measure to combat them. It’s plain common sense. Find driving sunglasses.

As we have mentioned before we strongly recommend you keep a pair of polarised sunglasses ready-to-hand in the car when driving and put them on whenever the sun is shining.

Top tips for keeping your sunglasses & eyewear clean

Montana Cleaning Spray with free clothsAs mentioned in a previous news post, in the midst of this worldwide pandemic it’s important to keep your eyewear clean. Here are some top tips for doing that:

  • Don’t use a handkerchief or corner of a shirt/blouse. These can contain particles of dust and dirt which can easily scratch your lenses when you start rubbing. Paper towels and napkins are just as bad. They’re essentially pulped wood and surprisingly abrasive whilst also leaving particles of dust on the lens.
  • For best results ideally use a proprietary lens cleaning liquid; condensation from your breath isn’t recommended even if you’re using a microfibre cloth. Alternatively you can rinse your sunglasses/eyewear in warm (not hot) water. Run a bowl of water and add a couple of drops of mild washing-up liquid to it. Then simply give the sunglasses a good dunking to remove all the dirt and gently rub them with your fingers in the water. Then dry with a clean, lint-free cloth (eg. microfibre cloth). However, don’t apply washing up liquids – particularly citric ones – directly onto lenses as they can be abrasive, some containing salt.
  • Don’t forget to give the frame a good clean too. When you wear your sunglasses or spectacles the areas most likely to be contaminated with grease, dirt and grime are the nose pads, temples and the frame surrounding the lenses.
  • It’s very important to avoid household glass cleaners: general purpose household glass cleaners can contain vinegar, ammonia or even bleach making these cleaners too ‘aggressive’ for eyewear lenses – they can strip away mirror or anti-reflective coatings. We have some low cost options on purpose-made lens cleaners in our accessories section.

Two brand-new sports prescription models from Evolution

We have just introduced two brand-new sports prescription models made by our sister company Evolution Eyewear Ltd. They both utilise prescription optical inserts but are very different in styling. Both come with impact resistant polycarbonate lenses complying with EN166F.

Horizon RX montage V1Evolution Horizon RX

Horizon is available in 4 colours: Brown, Yellow, Orange & Purple-Rose. It’s rimless with a full wrap fit and with this model you don’t change lenses – the insert is fixed to the nose piece and it’s a very quick exercise to move the nose piece from one colour to another.

We’re selling it as a single brown colour and 2, 3 & 4 frame sets. Prices start at just £24.95.

 

Evolution Sportek RX MontageEvolution Sportek RX

This interchangeable model is stylish looking and has a large, one-piece lens providing total eye protection. The wide optical insert minimises any interference with peripheral vison. This is a ‘High-Spec’ model with a TR90 (super strong nylon) frame and an advanced ‘WP3’ lens coating acting as an invisible film giving these benefits: oleophobic & hydrophobic (repels rain, spray, water spots, grease, smudging and fingerprints); easy lens cleaning (no-friction surface); scratch resistance.

We’re selling it as a single grey colour or 2, 3 & 4 lens sets. Prices start at just £44.95.

Just in from Floats – new 2020 models

Women's Style sunglassesWe’ve just taken delivery of 12 new 2020 Floats models – most with 2 colour options. Established over 30 years ago and based in South Beach near Miami, Floats specialise in superior quality yet highly affordable polarised sunglasses with Class 1 optically correct, scratch resistant lenses. Floats use the latest ‘TNS’ polarised technology for maximum elimination of glare even under intense sunlight. Frames are strong but lightweight and very comfortable to wear. We started selling Floats 12 years ago and in that time we have had a tiny number back with any quality issues. With all models under £25 they’re terrific value for money. Click here to see them.

COVID-19 and the protection of your eyes

Uvex-Carbonvision-ClearDuring the current Covid-19 pandemic it’s important to remember to protect your eyes from being exposed to the virus. Wearing eye protection such as  goggles or close fitting, wrap around styles of safety eyewear will help shield your eyes. We have lots of options in our Safety Eyewear section.

Evolution Cleaning SprayEven protecting eyes with wrap around sport style sunglasses will help shield your eyes from infected droplets – the closer fitting the better.

When wearing a mask with sunglasses or eyewear you’ll know by now that lenses are prone to fogging/misting up. To help prevent this you can use an anti-fog product – we have a selection of anti-fog wipes and anti-fog solutions in our Accessories section. We also have many lens cleaning products on our Accessories page – it’s especially important to keep eyewear clean at the moment.

Now is the time to keep an eye on the UV Index

The UV Index, also known as the Solar UV Index, was developed by the World Health Organisation. The UV index forecast identifies the strength of ultraviolet radiation (UVR) from the sun at a particular place on a particular day, allowing you to take the necessary precautions to help reduce the impact of UVR on your health. As we know, small amounts of UVR exposure can be beneficial as it is essential for the production of vitamin D, however over exposure to UVR can lead to serious health issues such as skin cancers and eye damage that could result in cataracts and macular degeneration later in life.

The strength of UV varies depending on where you are in the world, the time of year and on a number of different weather factors such as the amount of cloud cover.

Here in the UK the UV index does not exceed 8 (8 is rare); 7 may occur on exceptional days, mostly in the month of June. Indices of 9 and 10 are very common in the Mediterranean area.

UV index

  • 1-2 Low
  • 3-5 Moderate
  • 6-7 High
  • 8-10 Very high
  • 11 Extreme

The aim of the index is to warn people of increased risk and encourage them to use sun creams, sunglasses and hats when outdoors.

Looking for safety eyewear? We’ve put them all in one place

safety-eyewearOn our website you can search by (your) sport, by brand or by category of eyewear. In our Category menu you’ll find a large range of options on popular search terms like Kids Sunglasses and Category 4 (dark) sunglasses. We sell a large range of safety models (probably more than any other online retailer) from different brands – including Bollé Safety, UVEX Safety and Oakley – and now you can find them all in the latest addition to our categories: Safety Eyewear. All our safety models have polycarbonate lenses with a minimum 2mm thickness and have been tested to EN166F . This means they can withstand the impact of a 6mm diameter ball bearing travelling at 45 m/s.

With safety eyewear you get a lot for your money with virtually all model prices at under £20. Shop Safety Eyewear.

Why eyewear mists up when wearing a mask – and how to stop it

If you’re now regularly wearing a mask on your face you’ll have noticed that your sunglasses, spectacles or medical goggles are prone to misting up. This is because the mask directs your breath upwards instead of in front of you, which is good for preventing disease transmission but a nuisance as it interferes with your vision.

Sports eyewear that’s close fitting is also prone to mist up and for that reason we sell a range of anti-fog wipes, solutions & sprays: probably the widest range of options available in the UK. This one shown was made for our sister company Evolution Eyewear Ltd by an Italian company and it’s the most effective anti-fog product we’ve tested. See all our anti-fog options in our accessories section.

What are cataracts and can we prevent them?

A cataract is a clouding of the lens of the eye which leads to a decrease in vision. Cataracts often develop slowly and can affect one or both eyes. Symptoms can include faded colours, blurry or double vision, halos around light, trouble with bright lights and trouble seeing at night. It is the most common cause of vision loss in people aged over 40 and is also the principal cause of blindness in the world. Most of us have a parent, friend or work colleague that has had to have a cataract operation. Indeed, for the UK National Health Service it is their most common operation with 400,000 undertaken each year.
There are thought to be many reasons why cataracts develop with age but a known contributing factor is damage caused by ultra violet radiation and many older people suffering from the condition will usually admit they were not regular sunglass users when young. It’s widely accepted by the medical profession that wearing sunglasses, especially from a young age, will limit the progression of this ailment that can ultimately lead to blindness.

Top tip for hay fever sufferers

One in five people in the UK suffer from hay fever, and if you’re one of them now is the time of year when it starts to become a real nuisance; the peak period (in the UK) being between March and September. In Spring it’s pollen released from trees and Summer it’s pollen (mostly) from grass. Pollen is an allergen that causes an allergic reaction in sufferers: their immune system treats the pollen as an invader and responds by mobilising to attack by producing large amounts of antibody. This can result in itchy, watery eyes, a runny nose and itchy throat.

The pollen count is the measurement of the number of grains of pollen in a cubic metre of air. As the pollen number increases, hay fever sufferers will have an increase in their allergic reaction. Pollen counts are measured from low, meaning they affect few individuals, to high, meaning symptoms affect most allergy sufferers.

There’s currently no cure for hay fever and you cannot prevent it but symptoms can be alleviated with antihistamine drops, tablets and sprays. Marc Donovan, chief pharmacist at Boots, has a top tip for hay fever sufferers; Marc said, “Wraparound sunglasses can be a game-changer for hay fever sufferers. When you’re in and out of the garden, wear wraparound sunglasses to help prevent pollen from getting in and irritating your eyes”.

We have a new brand! INVU Sunglasses

INVU-Active-imageWe’re very pleased to have taken on the INVU range of sport and leisure style sunglasses. The INVU brand belongs to Swiss Eyewear Group; they specialise in designing, producing and distributing high quality, affordably priced polarised sunglasses. In the few years since the company was founded in 2013 the brand has grown at an astonishing rate, now with thousands of stockists worldwide. INVU sunglasses combine Swiss engineering, beautifully crafted frames and a proprietary nine-layer lens with these key benefits:
  •  multi-layer construction makes the lens virtually unbreakable with high impact resistance
  •  highly efficient ultra-polarizer centre layer for totally glare-free vision
  •  colour enhancement layer that boosts contrasts and colour perception
  •  precision hard coated layer that helps prevent scratching
  •  100% UV A, B and C protection up to 400 nanometers
INVU sunglasses offer extraordinary performance polarised sunglasses with a unique lens technology at highly affordable prices.

Eagles have landed

This is the time of year we take in new stock from suppliers including 2020 models. Just in, a new delivery from American brand Eagle Eyes featuring their TriLenium® Polarized lenses that block out 99.9% harmful UVA, UVB radiation plus scattered blue light. The only sunglasses inducted into the NASA / Space Foundation Technology Hall of Fame, the origin of Eagle Eyes began at NASA’s Jet Propulsion Laboratory where scientists developed ground-breaking technology that would protect human eyesight from the harmful effects of solar radiation light. The lens created by NASA resulted in Eagle Eyes which has earned official recognition from the Space Certification Program; the only sunglass lens to receive the Lifetime Certified Space Technology™ seal of approval. Virtually all models are polarised with superior polarising capability, contrast filtration and anti-scratch coatings to both sides of lenses. Sunglasses For Sport is the only UK eyewear retailer for these extraordinary sunglasses. Click here to see them.

Take a browse through our Special Offers

We have over 250 models on special offer. Now to make browsing and selection easier, we have grouped them all into 4 price brackets: under £10; £10-25; £25-£50 and over £50. There are around 75 models alone in the under £10 section! With all our special offers you’ll get big savings with significant price reductions, many at over 50% off their original price.  Click here for our Special Offers section

Gaining the Edge

Evolution Edge 5 lens set montageSunglasses For Sport is the UK’s largest stockist of shooting eyewear and now we’re delighted to have taken on a new range manufactured exclusively for our sister company Evolution Eyewear Ltd; 12 months in development, this technically advanced shooting eyewear suits all clay target disciplines and will also appeal to field sports enthusiasts.

Its long list of features includes: large full-wrap for total eye protection; Class 1 optical grade polycarbonate lens; impact resistant lens (complies with EN166); Oleophobic & Hydrophobic lens coating (water and oil repellent, smudge and fingerprint resistant); HCAF twin lens coating – superior hard coating on lens front protects against scratches and abrasion with anti-fog coating on the lens rear to prevent misting; Unobtrusive, adjustable nose piece; cam hinges to the temples (snap closure) and UV400 rated lens (maximum UVR protection).

John Heagren, Shooting Manager at Bisley Shooting Ground, comments,

“I’ve been using the new Evolution Edge model and I’m very impressed; they’re so light you hardly know you’re wearing them, and the lenses really are exceptional quality. Pretty much everything you could want in shooting eyewear, yet at sensible prices. Evolution are onto a winner with this excellent shooting eyewear”.

The Edge model is available in six individual shooting colours (grey, purple, orange, light yellow, rose and yellow) priced at £39.95 each plus an interchangeable 5 lens set priced at £129.95. Click here to see them.

Why lenses mist up and how to stop it!

You’ve probably wondered why lenses mist up? Fogging happens when water vapour (from exhaled breath and sweat from your forehead) cools down when it comes into contact with the lenses. The cold lenses cause a phase change as the warm vapor surrounds the lenses and turns the air into a liquid. Fogging also occurs when the lens is colder than the air surrounding the lens; this often happens if you move from outdoors to indoors. Or if you take your eyewear out of the relative warmth of a kitbag in cold air.

Fortunately, there are now some very good anti-fog products available, many specifically designed for close fitting sports sunglasses and ski goggles. We now have several options to choose from including these new OptiPlus Anti-Fog Wipes from lens care specialists Hilco. For just £3.95 you get a box of 30 individual anti-fog wipes (sachets). They’re long lasting and highly effective at fog prevention on all types of lenses including AR and hard coated. Use on sunglasses, ski and swimming goggles, spectacles, visors, sports eyewear and more. To see this and our other anti-fog remedies click here for our accessories section.

New 2020 arrivals from Evolution

We have just taken delivery of two new ranges made for our sister company Evolution Eyewear: Paradox and Connect X.
Evolution Paradox 3 MontageThe new Evolution Paradox is designed specifically for archers. Featuring Class 1 Optical Quality lenses, the Paradox archery model has a 10 base curve and no nose piece providing totally unobscured vison at the point of aim. Importantly, it’s lightweight with a contoured lens shape so that even without a nose piece it rests comfortably on the nose. Both sides of the lens have a highly effective anti-fog coating to prevent misting up. Lenses are made from impact resistant, shatterproof polycarbonate lenses (complying with EN166) and are UV400 rated for maximum protection from UVR. Temples are non-slip with flexible tips for a firm but comfortable fit. It’s available in 3 individual archery-specific colours and an interchangeable 3-lens set.
Primarily aimed at shooting enthusiasts, Connect X replaces the previous Connect model with an upgraded new design. It features Class 1 Optical Quality lenses Evolution Connext X Orangewith an anti-fog coating to both sides of the lens. Lenses are also UV400 rated for maximum protection from UVR. Its 10-base curve provides total eye protection and it’s rimless for unobscured vision. It also has adjustable nose pads and non-slip flexible temples for a secure but comfortable fit. The impact resistant, shatterproof polycarbonate lenses comply with EN166. It’s available in 6 individual colours and a 4 lens interchangeable. Click here to see them.

Will there be a new take on the trusty old car sun visor

shadedock visor mainThe trusty old sun visor in your car is virtually unchanged since it was first introduced around 100 years ago. Now German company Bosch have taken a quantum leap forward with something called a “Visual Visor”; a 21st century makeover based on artificial intelligence. The new Bosch ‘visor’ automatically detects when sunlight is shining on the driver’s eyes and blocks out the rays using a transparent liquid crystal display (LCD) which only applies to the area immediately around your eyes – very clever. It’s designed to keep your vision clear while you drive without you having to move the car visor around and potentially block your view of the road. It relies on a camera and a proprietary algorithm to deliver the shade over your eyes. At present Bosch are talking to car manufacturers about it but of course there’s no guarantee they will adopt this new ‘visor’ technology anytime soon.
As mentioned in previous news posts, sun glare caused by low sun is a major driving hazard with newly released Dept. for Transport figures showing that, in the UK alone, “dazzling sun” was a factor in 2643  car accidents of which 551 were serous crashes resulting in 27 fatalities. Whilst the trusty old car visor helps with sun glare there is no substitute to having a pair of polarised sunglasses ready to hand in the car. A polarised lens will minimise glare, especially the harsh glare caused when sunlight strikes a wet road.
A really inexpensive and simple way to keep your sunglasses ready to hand is to have a car sun visor clip – available from our accessories section.

William Sichel attempts world record

Orkney based William Sichel, one of our sponsored athletes, is about to embark on yet another huge challenge – the Athens International Ultramarathon Festival 1000 Mile road race which starts on Thursday January 16th. William’s main focus will be the current, World Over 65 age-group record of 15 days 2 hours, 50 minutes, 01 second set by Russia’s Vladimir Glazkov in New York in 2004. To break this record William needs to average a daunting 67 miles a day. William is currently pursuing his record-setting project called “Journey to 750” in which he is attempting to set 750 running records at World, British and Scottish level, including age-group records. Currently he has set 732 records, including 104 world age-group records and two Guinness World Records. His shortest record is for 30 miles on the track and his longest is an overall British record for 3100 miles/5000km on the road. William, 65 is a cancer survivor and surely one of the most remarkable British athletes of all time.

Just In! New smaller fit Evolution Deuce

We have just taken delivery of a brand new model manufactured for our sister company Evolution Eyewear Ltd. Called Deuce, it’s a smaller fit to suit teenagers & adults with smaller faces.
It has a matte black frame made from lightweight but super strong TR90. Lenses are high quality, distortion-free and UV400 rated; made from polycarbonate, they are also shatterproof and impact resistant. Deuce has non-slip nose pads & temples – the temple tips are flexible for a firm but comfortable fit. The full wrap fit design keeps out wind & glare.

The price is just £16.95 supplied with a soft carry pouch and includes free UK delivery. See Deuce Grey here and Deuce Blue Mirror here.

Steer clear of fake sunglasses

A sad story in the UK media about a 59 year British lady who has lost an eye to skin cancer caused by UV rays. For years Chris Wilcocks loved to soak up the sun on Turkish and Spanish beaches wearing her fake designer shades. She pins the blame for the eye cancer on her 40-strong collection of ‘knock-off’ sunglasses, often bought from beach vendors on holiday. She now accepts that they offered no UV protection. She said, “I always went for the blingiest sunglasses – I just loved the glamour, unfortunately, they had clearly done nothing to protect my eyes. Really, I’d like to ban cheap sunglasses without UV protection altogether but for now I’ve got to focus on raising awareness”. It’s often tempting on holiday to buy what appears to be stylish looking sunglasses from a market stall or beach vendor but almost always these sunglasses have no UV filters – the damage to your eyes will be like sunbathing for long periods wearing no sunscreen. More so because eyes are far more sensitive to sunlight than your skin.

Amazingly low prices on ski goggles

Snowboard-gogglesIf you’re heading to the slopes this winter why not treat yourself to a new pair of ski goggles. We have a large selection to choose from and some amazingly low prices from some of the best-known ski eyewear brands; many at under half their RRP:

Oakley 2 Lens Ski Goggles from £39.95
Bollé Ski Goggles from £14.95
Loubsol Skeena Ski Goggles from £9.95
Montana Ski Goggles from £9.95
UVEX Ski Goggles from £9.95
Kids & Junior Ski Goggles from £7.95

All with free UK delivery. Click here to see them.

Just in! Brand new Evolution Crossfire

We have just taken delivery of a brand-new Evolution model called Crossfire. A great looking cross-over sport and leisure style sunglass that’s true unisex. It has a matte black frame and grey (Cat. 3) lenses made from impact resistant, shatterproof polycarbonate. The frame also features non-slip, adjustable nosepads. Lenses are class 1 optical grade and UV400 rated. It’s also available as a 3 lens interchangeable set (Crossfire 3) supplied with grey,  orange and yellow lenses. Lens changing is quick and easy. Great value, Crossfire is just £16.95 supplied with a soft carry pouch or £34.95 for the 3-lens set supplied with soft pouch, cleaning cloth and hard case. Click here to see them.

Evolution Crossfire 3 montage        Evolution Crossfire grey

Stone – a new brand comes on board

Stone-logo

It isn’t often we add a new brand – as mentioned before we only add a new brand if we feel it genuinely offers our customers something a little bit different. So we’re pleased to have taken Stone on board. Stone is owned by BLOC Eyewear the well-known British eyewear brand. They share many of the qualities that have underpinned BLOC’s success such as Class 1 optical grade lenses and strong, durable frames.

Available in both sports and leisure styles the normal recommended retail price of Stone sunglasses is £35. But we have a permanent low price that’s more than 1/3 off, making them much more affordable with every one priced at under £20 (with our usual free delivery). For value for money Stone are really hard to beat. See them here.

Beware of low sun when driving

sunglasses-road-glareThis is the time of year (here in the UK) when the sun is low in the sky, just when drivers are commuting to and from work. You can turn the corner and easily be temporarily dazzled by low sun. The UK Department of Transport statistics for 2012 showed that sun glare contributed to 36 fatal car accidents and a further 423 serious injuries. With the low angle of the sun in the sky or reflected off the road surface, even using a driver’s car visor is often useless. The best remedy is to have a pair of polarised sunglasses ready to hand in the car. It’s worth noting that you can be convicted of careless driving if you are not wearing sunglasses and are then dazzled by bright sunlight and you don’t slow down or pull over. This is covered by rule 237 of the Highway Code.

You might however have seen some of the scare stories in the media recently about getting fined for wearing sunglasses when driving. These ‘sensational’ stories designed to catch the eye usually fail to properly clarify that the only sunglasses you should not wear when driving are those with category 4 lenses. These let in less than 10% of light and are too dark to safely drive. If found wearing these very dark tinted sunglasses you could find yourself facing an on-the-spot fine of £100 and three penalty points on your licence. Or if you have an accident wearing them you could end up in court and a fine of up to £2,500 plus nine points on your driving licence. And your insurance company will almost certainly not pay up. All Category 4 sunglasses should be clearly marked as such – often they come with a ‘no driving’ sticker and or ‘no driving’ symbol marked on the inside of one temple.

Oakley Sale – Up to 40% Off!

Oakley-Prizm-Collage-see-it-in-prizmWe have some big reductions on Oakley right now – up to 40% off our previous prices. The world’s best-selling sports eyewear brand has without doubt got even better with the introduction of Prizm™ lenses; these provide unprecedented control of light transmission resulting in colours precisely tuned to maximise contrast and enhance visibility. You really can see a difference! Sunglasses For Sport is an official Oakley stockist – check out our Oakley Sale here. 

The Pros & Cons of lens materials used in eyewear

Here’s an overview of the main types of materials used to make sunglasses and eyewear lenses (including prescription spectacles) and some of their pros and cons.
Glass
Glass will always provide the best optical experience as glass refracts light much more efficiently than plastic. It’s the most scratch resistant lens material and blocks UV light. However, glass lenses are heavy (typically sliding down your nose) and can be dangerous: glass lenses are prone to cracking, can shatter with impact or if dropped on a hard surface such as concrete. There are also a limited range of colours available made from glass; for all these reasons glass is not used for sports eyewear.
Plastic
Most lenses in prescription spectacles made today use a plastic called CR-39 or a very close copy since the material is owned by a company called PPG. Half as heavy as glass, and far less likely to shatter, the optical quality is nearly as good as glass. Plastic is much lighter than glass, making it more comfortable to wear all day and plastic lenses come in many more colours and larger sizes. It is also much less expensive to use than glass. Hence, since the creation of the plastic lens, it’s become the “default” material for opticians and glass lenses are now much rarer than plastic when it comes to prescription glasses. However, it’s important to recognise that plastic can still shatter and does not provide a high level of impact protection, so it should not be used for most active or shooting sports.
Polycarbonate & Trivex
Polycarbonate and Trivex lenses offer up to 10 times more impact resistance than regular plastic lenses. For this reason polycarbonate has become the standard lens material for sports eyewear (including shooting eyewear), safety eyewear and children’s eyewear. Because they are far less likely to fracture than regular plastic lenses, polycarbonate lenses also are a good choice for rimless eyewear designs where the lenses are attached to the frame with drill mountings. Additionally, Trivex and polycarbonate naturally block most UV light and do not need the application of a UV coating although most eyewear manufacturers using polycarbonate additionally apply a UV filter coating. Historically the image transferred to your eyes with polycarbonate was poorer quality than plastic but with the advent of Class 1 Optical Grade polycarbonate the difference is now much less significant.
Polarised lenses
Polarised lenses are different to standard sunglass lenses; they have a special film which helps eliminate glare reflected off a surface like a pavement, road, water or snow. Lower priced polarised sunglasses use a multi-layer material called TAC (Triacetate) with the front layer being the polarised film. Even though it’s multi-layer, a TAC lens is very thin usually no more than 1.2mm. Higher grade TAC lenses are available (effectively increasing the thickness of the layers) and these can be 1.6mm thick. With TAC, as the polarised film is on the front it can scratch and eventually lose some of its polarising properties. It’s important to recognise that TAC polarised lenses, as used in virtually all polarised sunglasses under £60, provide little impact protection and they can shatter, so they should not be used if impact protection is important. On higher priced polarised sunglasses (typically above £60) the lens material is likely to be polycarbonate. Here the polarised film is sandwiched between two layers of polycarbonate meaning the polarised film can never wear out. Importantly, a polarised polycarbonate lens also provides impact protection.

Another two terrific Evolution polarised models

Evolution Slide Tortoise PolarisedHot on the heels of the 6 new 2019 Evolution models promoted in our recent news item comes another 2! Just arrived, they are both polarised models: the classic looking Evolution Slide model now has a new colour option with a Tortoise frame and Brown polarised lenses.

Evolution Driftwood is a cross-over sports/leisure style sunglass with a woodgrain effect frame and Brown polarised Evolution Driftwood Polarisedlenses. Both frames are made from super durable TR90 and the high quality lenses block all glare. Priced at just £19.95 each, they are supplied with a cleaning cloth, soft pouch, hard case & polarised test card – fantastic value!

Keep an eye on the UV Index

UV graphicEveryone is exposed to Ultraviolet Radiation (UV) from the sun; UV rays from the sun travel down to the surface of the earth and can cause major damage to our skin. There are two main types of UV rays: UVA and UVB. UVA rays are longer and can cause sun damage that result in aging and wrinkles, whilst UVB rays will cause sunburn and skin cancer. The UV index, also known as the Ultraviolet Index, is an international system of measuring ultraviolet solar radiation for a specific day and geographical location. The higher the index, the more intense and dangerous to your health the solar radiation is. When the UV Index reaches 3 or more – even on cloudy days – wearing sunglasses is vital, especially for children. Here is the breakdown about each level of the UV Index and how you can protect yourself at each level from zero and above.
  • A low UV Index is rated between 0 and 2. The best option of protection if outside is sunscreen and sunglasses
  • A medium UV Index is rated between 3 and 5. The best option of protection adds a hat to our sunscreen and sunglasses
  • A high UV Index is rated between 6 and 7. In addition to sunscreen, sunglasses and a hat you should find shade during the day if outside
  • A very high UV Index is rated between 8 and 10. This means we need to use sunscreen, sunglasses, hat, light coloured clothing and shade
  • An extreme UV Index is anything over 11. This means that you need to avoid being outside or stay in the shade
Some conditions can amplify the UV index, such as a beach. White sands can nearly double UV exposure as the sun reflects off the surface. During the winter, snow can also double the output of UV strength, again because the sun reflects off the white surface.
In the UK the UV index does not exceed 8 however indices of 9 and 10 are common in the Mediterranean.
It’s worth remembering that our eyes are ten times more sensitive to UV light than our skin and children’s eyes are at the greatest risk of UV damage, so protection from UV by wearing good quality (UV400 rated) sunglasses when outdoors in the summer is essential to avoid long term eye damage from UVR.

New 2019 Evolution models

We’ve recently taken delivery of some terrific new 2019 Evolution models. Manufactured for our sister company Evolution Eyewear Ltd, these brand-new models are all available with our standard (permanent) Evolution special offer – buy any two models and et the lowest price one (or second one if both are the same price) at half price.

Evolution Viper has an unusual snakeskin effect frame and grey polarised lenses. The frame is made from a lightweight but super strong TR90 frame. Just £19.95 supplied with soft carry pouch, cleaning cloth & hard case plus free polarised test card.

Evolution Rider is a versatile sports sunglass that can be used for cycling and most other active sports. It has a grey lens with a flash mirror finish. The super durable lightweight TR90 frame is strong but lightweight for all-day wear helped by also having flexible non-slip temple tips for a comfortable fit. Just £16.95 supplied with a soft carry pouch.

Evolution Velocity 4 is a 4-lens interchangeable set that has a 10-base curve for total eye protection and it’s simply loaded with features that you would expect in much higher priced eyewear. Just £59.95 supplied with grey, yellow, purple & orange lenses complete with cleaning cloth, soft carry pouch and hard case.

Evolution Bermuda has a matte black frame and grey polarised lenses. The full wrap, 10 base curve durable frame keeps out all wind and glare. Just £19.95 supplied with soft carry pouch, cleaning cloth & hard case plus free polarised test card.

Evolution-Ocean-3-BlackEvolution Ocean 3 is our popular 3-lens interchangeable model that’s now been upgraded and comes with 3 polarised lenses: polarised brown, polarised yellow and polarised amber – all 3 lenses are polarised. Just £49.95 supplied with soft carry pouch, cleaning cloth, hard case & free polarised test card.

Transform your sunglasses into reading glasses

Hydotac mainImagine being able to wear your favourite sunglasses and read or see things up close without needing a second pair of glasses. Well now you can with OPTX 20/20 HydroTac™ Stick-On Magnifying Lenses. HydroTac™ are made from transparent, flexible material and they are easy to apply to any type of eyewear.

They can transform your sunglasses into reading glasses and you can remove and reuse them. In the workplace HydroTac™ lenses work for any type of safety glasses so you can see anything close-up without having to change over to (non-safety) reading glasses.

HydroTac™ are made from a soft high optical quality material that sticks to the lens (with a little tap water) through molecular adhesion. It is an easy and inexpensive solution to a very common problem.

With another drop of water you can remove them when you want. They don’t leave a trace on your glasses and can be used over-and-over again e.g. if the sunglass lens gets scratched or damaged you can simply transfer the Hydotacs to a new pair.

And once installed on your sunglasses / eyewear they are virtually invisible from the front. We have them available in 5 different power strengths. Click here to see them.

Don’t Miss the Game Fair

2016 Game Fair at Ragley HallWe’re gearing up for our attendance at the 2019 Game Fair – back at the wonderful Hatfield House. It’s our most important event of the year. And you don’t have to be a fieldsports enthusiast to enjoy this absolutely fantastic countryside event. It really is an incredible day out for the whole family – with over 1000 exhibitors and dozens and dozens of features to see and take part in; in fact you’re hard pushed to get round it all in just one day. And it’s rapidly approaching, taking place over the weekend of 26-30 July at The Hatfield Estate north of London. Our stand is in Gunmakers Row no. N1496 and as always we’ll have some great show offers! Find out more here. If you’re visiting please do come and see us!

Hats Off to Foster Grant

Whilst we don’t sell Foster Grants we do applaud the fact they are celebrating their 90th anniversary this year. That’s significant because it is generally accepted that Sam Foster, founder of Foster Grant, first introduced sunglasses in 1929. He is certainly credited with getting sunglasses into mass production. From selling his first pair on the ‘Boardwalk’ at Atlantic City in 1929 they immediately took off, helped in no small part by the quick adoption of several big movie stars of the day. During the gilded age of Hollywood, Foster Grant (initially using the brand name Fosta-Grantly) catapulted to fame with their now-iconic advertising campaign, “Who’s That Behind Those Foster Grants®,” featuring numerous Hollywood stars. It is true that tinted glasses were available before 1929 – Sir William Crookes was developing sunglasses in the early part of the 20th Century and he went into partnership with a Wigmore Street Optician (owned by another Sir William – William Wingate) and by 1920 sunglasses (then known as ‘Crookes Lenses’) had become the very height of fashion. Even more astonishing is a picture that emerged recently of Queen Victoria wearing dark tinted glass in 1900, the year before she died. However, in terms of what we recognise as leisure style sunglasses the credit is certainly due to Sam Foster.

Top reasons why we should wear sunglasses – starting from a young age

  1. Sun-related eye damage occurs in the early ages of childhood, particularly between the ages of 3 to 12 years old. UV damage is cumulative and irreversible so it’s very important to protect children’s eyes as early as possible.
  2. 90 percent of all skin cancers occur above the neck and up to 10 percent of all skin cancers occur on the eyelids. Wearing sunglasses with 100% protection from UVR will not only protect your eyes but also the skin around them.
  3. Cataracts – a clouding of the lens in the eye that reduces vision – are a common ailment, particularly as people age. Cataract surgery is the most common operation carried out by the National Health Service with 400,000 such operations every year. Wearing sunglasses, especially from a young age, will limit the progression of this ailment that can ultimately lead to blindness.
  4. In the UK alone about 70,000 new cases of age-related macular degeneration (AMD) are reported every year. AMD causes progressive deterioration of the central area of the retina and according to the RNIB, the British charity for the blind, it’s by far the leading cause of blindness in adults in the UK. The simple precaution of wearing sunglasses with a UV filter will help prevent AMD later in life.
  5. Improve your looks. Research carried by Vanessa Brown, a senior lecturer at Nottingham Trent University concluded that sunglasses really do improve your looks because they make your face appear more symmetrical and symmetry is linked to attractiveness.

And more new arrivals!

More stock has just come in including brand new 2019 models from Sea-River in France and BLOC, the high profile British eyewear manufacturer – two of our longest standing suppliers, going back over 10 years.

Sea-River specialise in high quality but affordably priced polarised sports sunglasses; whilst mainly aimed at fishing enthusiasts, they also appeal to boating, watersports, running and skiing enthusiasts. In addition to being polarised all lenses are Class 1 optical quality. Included in the Sea-River range are several photochromic polarised; these are almost certainly the lowest priced photochromic polarised sunglasses available in the UK. Click here to see them.

BLOC are renowned for their frame and lens quality – in all the years we’ve been selling BLOC the number of warranty claims we have had is miniscule. We carry a very extensive selection, many priced at under £20 – fantastic value for money. Click here to see them.

The perfect Father’s Day gift!

Evolutions-sunglasses-gift-packFather’s Day (Sunday 16 June) is rapidly approaching and we’ve got the perfect gift for you! Our Father’s Day Gift Pack is amazing value, comprising a high-quality canvas bag and 8 individual items. In the pack:
Evolution Maine stylish wrap-around polarised sunglass worth £19.95
Evolution Vermont (Grey) classically styled sunglass worth £16.95
Evolution Hunter (Clear) Safety Eyewear – worth £14.95
“Chammy” Lens Cleaning Cloths (3 Pack) – worth £4.95
Lens & Screen Cleaning Spray (30ml) – worth £2.95
Fog Buster Anti-Fog Wipes (10 pack) – worth £4.95
Sunglass (Car) Visor Clip – worth £6.95
Cord Grip (Cord Grip 4) worth £2.95
All supplied in a really useful / versatile Canvas Bag with Velcro fastening (worth £4.95)
Individually the contents sell for £74.60 but you can buy this amazing value Father’s Day Gift Pack for just £29.95 – under half price with free (UK) delivery!  Click here to see it.

Top Tips for Cleaning Your Sunglasses

  • Don’t use a handkerchief or corner of a shirt/blouse. These can contain particles of dust and dirt which can easily scratch your lenses when you start rubbing. Paper towels and napkins are just as bad. They’re essentially pulped wood and surprisingly abrasive whilst also leaving particles of dust on the lens.
  • Use a liquid for best results – condensation from your breath isn’t enough, even if you’re using a microfibre cloth. The simplest way is to rinse your sunglasses in warm (not hot) water. This is especially important if they’re covered in sand and salt from the beach. Run a bowl of water and add a couple of drops of mild washing up liquid to it. Then simply give the sunglasses a good dunking to remove all the dirt, gently rub them with your fingers in the water and then dry with a clean, lint-free microfibre cloth. However, don’t apply washing up liquids – particularly citric ones – directly onto lenses as they can be abrasive, some containing salt.
  • Don’t forget to clean the frame too. When you wear your sunglasses, the areas most likely to be contaminated with grease, dirt and grime are the nose pads, temples and the frame surrounding the lenses. Clean these too or you could end up smearing skin contact residue onto the lenses.
  • Avoid household glass cleaners: general purpose household glass cleaners can contain vinegar, ammonia or even bleach – making these cleaners too ‘aggressive’ as they can strip away mirror or anti-reflective coatings on sunglasses.  Use a proprietary lens cleaner such as this one shown – we have several options available in our accessories section.

Just in! Brand new super stylish Evolution Bayport polarised sunglasses

Evolution Bayport Tortoise and Black - New - landscapeJust in is this super stylish Evolution Bayport manufactured exclusively for our sister company Evolution Eyewear Ltd. It has two colour options: a tortoise frame with brown polarised lenses and a black frame with grey polarised lenses. Its contemporary styling will suit men and women and the glare-blocking lenses are completely distortion-free. The super tough TR90 frame is also ultra lightweight for all-day wear. A nice feature is the cam hinges to the temples for easy snap closure. And it’s UV400 rated. Supplied with a cleaning cloth, soft carry pouch and hard case plus free polarised test card it’s terrific value at just £19.95 including free UK delivery. Click here and here to see both colour options.

Don’t forget the kids!

The peak daily ultraviolet radiation level changes over the year, the strongest being at the time of the Summer Solstice (21st June) which is rapidly approaching. Children receive three times the annual sun exposure of adults, increasing their susceptibility to UV eye damage. UV damage is both cumulative and irreversible, so it is important to protect children’s eyes as early as possible because sun-related eye damage occurs in the early ages of childhood, particularly between the ages of 3 and 12.
David Cartwright, Chairman of Eye Health UK, comments: “We should all be aware of the harm UV can do to our eye health. Popping on a pair of sunglasses when slapping on the sunscreen is a habit that would benefit us all and prevent future avoidable sight loss.
David continues: “Ideally all children and adults should wear good quality sunglasses and a peaked hat when spending any time outdoors. The simple precaution of ensuring children wear sunglasses will help reduce a child’s chance of developing eye problems such as macular degeneration and cancer of the eyelids later in life.  It’s especially important for parents to safeguard their children’s eyes when they are playing on the beach or by water where there is a lot of reflected light.”
We carry a large selection of kids’ sunglasses for all ages – toddlers up to teenagers – with prices starting at just £6.95 including free (UK) delivery. All are CE marked and UV400 rated providing the maximum protection from harmful UVR. Click here to see them.

It’s not just the eyes that need protecting from harmful UVR

Women's Style sunglassesA new study undertaken by Aintree University Hospital Trust has highlighted the fact that people very rarely apply sunscreen to their eyelids and the area around the eyelashes and between the eyelids and the nose. Yet it this part of the face that’s the most vulnerable to skin cancer because the skin is thin. Study author and consultant ophthalmic and oculoplastic surgeon Austin McCormick said that eyelid cancers accounted for 10% of all basal cell carcinomas in the UK, the most common type of skin cancer, so people should pay particular attention to the eyelid area when putting on any SPF cream.
Commenting on the research, Holly Barber, from the British Association of Dermatologists, believed that people were naturally hesitant to apply sunscreen around the eyes – because it can make them sting; “A good way to avoid problems such as sunburn in areas missed when applying sun protection is to make use of protective clothing such as sun hats and sunglasses, as well as reapplying sunscreen regularly” she said.

And more new stock!

Floats F4306 (Blue)We have just taken delivery of 12 brand-new 2019 Floats models (each with colour options). Based in South Beach, Miami, Floats specialise in excellent quality polarised sunglasses at highly affordable prices – every one priced at under £25. We have been selling Floats for 11 years and in all that time we have had a tiny number back with any warrantee issues – testimony to their great quality. Always comfortable to wear, they look superb too using an Italian design team. Click here to see them all – lots of choice!

Why all ‘quality marks’ are not the same

Some national media coverage recently concerning a very high-profile website quality mark scheme that isn’t all it appears to be. It seems this rating scheme allows its website customers to pay for a ‘premium’ service which means they have the facility to manipulate ratings by removing any low ones including negative reviews. In our minds this renders their scheme worthless and it can’t be trusted. One of the reasons we chose the Trusted Shops scheme is that their audit of any website is very rigorous and completely independent. Not only that but customers post their rating and reviews on the Trusted Shops website not ours so we can’t remove or alter them in any way.  So our current 4.9 out of 5 rating is a true and accurate reflection of our customers’ experience of buying from us. It’s a rating you can trust.

New arrivals! Just in…2019 models from Montana

This is the time of year we take in new stock including any brand new 2019 models from our suppliers. We’ve just had a delivery from Montana including several new styles. Montana are made by one of Italy’s largest eyewear companies with a full-time design team based in Switzerland. All models have polarised lenses, they look great and at under £20 are excellent value for money.

 

Included with this delivery is the new MP66 folding frame model. Folded up it fits into a small purpose designed mini pouch – perfect for your pocket, bag or the car and ideal to take on holiday with  you. Two lens colour options (grey & brown). Click here to see them.

Beware of nonsense media stories

sunglasses-road-glareSome ludicrous scare stories have appeared in the media recently claiming you could get fined for wearing sunglasses whilst driving and fined for not wearing them! Guaranteed to confuse people! We’re not sure what the original source of this information was but it’s mostly factually incorrect (that’s being very polite). Let’s set the record straight. The only sunglasses you should NOT wear when driving are Category 4 ones that have very dark lenses. If found to be wearing these, you could be fined and if you had an accident your insurance company is unlikely to pay up. Category 4 sunglasses should be clearly described when sold and clearly marked either on the sunglass or outer packaging.

The vast majority of drivers are only too aware that it can be very difficult to see clearly in bright sun conditions, especially when glare reflects off the road surface or when the sun is low on the horizon. These conditions occur regularly and at all times of the year when driving so of course you should wear sunglasses as an essential, indeed vital, safety measure to combat them. It’s plain commonsense.

As we have mentioned before we strongly recommend you keep a pair of polarised sunglasses ready-to-hand in the car when driving and put them on whenever the sun is shining or low in the sky.

What is blue light and how to deal with it

Blue light is everywhere in our world. It used to be that the only source of blue light was from the sun. Now we have brought blue light inside by way of digital screens (found on TV’s, smartphones, computers, laptops, tablets and gaming systems), electronic devices, LED and fluorescent lighting. Blue light waves are the among the shortest, highest energy wavelengths in the visible light spectrum. Because they are shorter, these “Blue”  wavelengths “flicker” and this kind of flickering creates a glare that can reduce visual contrast and affect sharpness and clarity. This can cause eye strain, physical and mental fatigue and headaches when you use your electronic devices or sit in front of a computer all day.
Numerous studies now show that exposure to blue light can cause eyestrain, fatigue, headaches and sleeplessness. Prolonged exposure to blue light may lead to macular cellular damage which can lead to loss of vision.
So how can we deal with blue light?
When outside  there are some sunglass brands that have created lenses specifically designed to block blue light. Sundog, Serengeti and Eagle Eyes all feature blue light blocking lenses, the latter claiming to be the original blue light blocking sunglasses (developed by NASA). Because blue light is the “hazy” of the light spectrum by blocking it everything in the field of vision will appear in sharper focus. It’s also worth noting that certain lens colours like orange and red/rose are very good at blocking blue light.
For indoors, when viewing screens, we now carry some reading glasses with blue light blocking lenses (including options with zero magnification). Made by Montana you can see them in our Accessories section.

Royal car accident caused by the dazzle of low sun

Road-glare-polarised-sunglassesWorldwide front page media coverage of The Duke of Edinburgh’s car accident which, he told police at the scene, was due to being ‘dazzled by the sun’ which was low in the sky at the time of the two vehicle crash. According to the AA, being dazzled by bright light is frequently cited as the cause of road accidents. There is no doubt that low sun in the early morning or late afternoon is a major driving hazard and we have covered this issue in previous news posts. Figures released in 2014 showed the glare of a low-lying sun was contributing to an average of 28 road deaths a year with around 3,900 road users a year injured during incidents where the driver had been dazzled by the sun.

The AA have commented that a pair of ‘everyday’ sunglasses might not be suitable for driving, so a pair of ‘driving’ sunglasses should always be kept in a vehicle; however this description was not qualified. What they mean is a pair of polarised sunglasses. Part of the ‘dazzle’ caused by the sun is when it reflects off the road causing harsh glare. A polarised lens eliminates this glare.
The Duke of Edinburgh should have been wearing polarised prescription sunglasses – not his usual clear glass spectacles.

If you want the best possible sunglasses for driving buy a pair of Serengeti’s; widely regarded as the best driving sunglasses in the world; click here to see them.

Ski Goggle Sale – Up to 50% off!

Ski-gogglesIf you’ve booked your ski holiday why not treat yourself to a new pair of ski goggles. We have some fantastic reductions right now – every single ski goggle is reduced in price – by up to 50%!

Oakley 2 Lens Ski Goggles from £39.95

Bollé Ski Goggles from £14.95

Skeena (by Loubsol) Ski Goggles from £14.95

Montana Ski Goggles from £14.95

Kids & Junior Ski Goggles from £7.95

All with free UK delivery. Click here to see them.

Another milestone reached – now listing over 1500 different models!

It wasn’t that long ago we reached the 1000 mark; now we’ve added a lot more options reaching another milestone of 1500 different models to choose from on the website. The cheapest at £5.95 and the most expensive at £320. Our long-standing customers will know that when we started Sunglasses For Sport in 2007 we focused solely on sports style sunglasses but over the years we have added a lot of leisure styles from numerous different brands so that around 350 styles on the website are for driving, holiday and recreation use.

Recent additions in the last couple of weeks are several brand new 2019 Oakley models including the Windjacket model. This is designed specifically for skiers that don’t like wearing ski goggles but want the same 180 peripheral vision with a large lens that keeps out wind and glare. Yet another clever innovation from Oakley.

Christmas and New Year Delivery Information

Christmas deliveries 2018We will do our very best to ensure you receive your order before Christmas.  We use Royal Mail to despatch our orders and they give the following guidelines:

Royal Mail 2nd Class post – for orders under the value of £40 – please place your order before 2.00pm on Tuesday 18 December 2018.

Royal Mail 1st Class post – for orders over the value of £40 – please place your order before 2.00pm on Thursday 20 December 2018.

For guaranteed delivery, please select Next Day (weekday) (£6.50 charge applies) before 2.00pm on Friday 21 December 2018.

For International delivery please place your order before 2pm by:

  • Africa, Middle East – Tuesday 4 December 2018
  • Asia, Caribbean, Central and South America, Cyprus, Far East, Eastern Europe (except Czech Republic, Poland and Slovakia), Malta – Friday 7 December 2018
  • Australia, Greece, New Zealand, Turkey – Monday 10 December 2018
  • Canada, Czech Republic, Finland, Italy, Poland, Sweden, USA – Friday 14 December 2018
  • Austria, Denmark, Germany, Iceland, Netherlands, Norway, Portugal, Slovakia, Spain, Switzerland – Monday 17 December 2018
  • Belgium, France, Ireland, Luxembourg – Tuesday 18 December 2018

Our offices will be closed on Monday 24 December 2018 until Thursday 27 December 2018 – no orders will be despatched during this time.

Orders placed between Friday 21 December 2018 (after 2pm) and Friday 28 December 2018 (before 2pm) will be processed on Friday 28 December 2018. Orders under the value of £40 will be despatched by Royal Mail 2nd Class post (unless you have selected to upgrade to 1st Class). Orders over the value of £40 will be despatched by Royal Mail 1st Class Signed For.

Our offices will also be closed on Monday 31 December and Tuesday 1 January 2019 – no orders will be despatched during this time.

Orders placed between Friday 28 December 2018 (after 2pm) and Wednesday 2 January 2019 (before 2pm) will be processed on Wednesday 2 January 2019. Orders under the value of £40 will be despatched by Royal Mail 2nd Class post (unless you have selected to upgrade to 1st Class). Orders over the value of £40 will be despatched by Royal Mail 1st Class Signed For.

Just in! Brand new polarised Evolution Slide.

Evolution Slide Grey and Slide Blue MirrorWe have just taken delivery of a brand-new Evolution polarised model called Slide. Manufactured for our sister company Evolution Eyewear Ltd, this super stylish model comes with a black frame and grey lens or grey lens with blue mirror. The frame is made from super tough TR90 that ‘flexes’ for all-day comfort. The high-quality polarised lenses give glare-free vision. Supplied with a cleaning cloth, soft carry pouch and hard case, it’s fantastic value at just £19.95 with free UK delivery. Click here for Slide (Grey) and here for Slide (Blue Mirror).

New arrivals from Eagle Eyes

We have just added several new Eagle Eyes models; this American brand utilises a certified, polarised lens system that originated at NASA’s Jet Propulsion Laboratory where scientists developed ground-breaking technology that would protect human eyesight from the harmful effects of solar radiation light. Eagle Eyes polarised sunglasses have earned official recognition from the Space Certification Program; the only sunglass lens to receive the Lifetime Certified Space Technology™ seal of approval. Eagle Eyes lenses block out 99.9% of harmful UVA, UVB plus scattered blue light. Virtually all models are polarised with superior polarising capability, contrast filtration and anti-scratch coatings to both sides of lenses. Sunglasses For Sport is the only UK eyewear retailer for these truly extraordinary sunglasses.

Big reductions on superlative Serengeti

Serengeti-logoRight now we have some big reductions on Serengeti. Often referred to as “the optician’s choice” and widely accepted as the best sunglasses for driving in the world, Serengeti pioneered photochromic lens technology, leading the worldwide optical industry in creating lenses that adapt to any light condition in any setting; darkening in bright sunlight and lightening in overcast conditions. They provide your eyes with the optimal amount of light, whilst blocking out the distracting blue light that causes eye strain. All Serengeti lenses improve contrast, reduce eye fatigue and enhance definition. With a great range to choose from and as much as 40% off why not treat yourself to a sunglass with probably the best lenses ever created. Click here to see them.

Beware of the dangers of low sun when driving

Driving with low sunThis is the time of year (here in the UK) when the sun is low in the sky, just when drivers are commuting to and from work. You can turn the corner and easily be temporarily dazzled by low sun. The UK Department of Transport statistics for 2012 showed that sun glare contributed to 36 fatal car accidents and a further 423 serious injuries. With the low angle of the sun in the sky or reflected off the road surface, even using a driver’s car visor is often useless.

The best remedy is to have a pair of polarised sunglasses ready to hand. Polarised lenses are designed to cut out glare. Keep them in the car and there’s no easier way to do that than with a sunglass car visor clip – available from our accessories section.

What lens colours help on autumn and winter days?

Lens Colour montageAs we have mentioned before it’s always a surprise when we do public/consumer Shows to meet visitors to our stand that have never looked through different lens colours like yellow, orange, rose and purple. Now we are in autumn here in the UK and approaching winter that means more dull, overcast and cloudy conditions along with shorter daylight hours. So what lens colours help when the sun is hidden away? The best colour for low, poor light is yellow. This colour ‘lifts’ the light – it adds loads of contrast and really helps you see more clearly in such dull weather. Yellow can also help when driving at night as it also cuts the glare of oncoming headlights. Two other colours that are ideal in cloudy conditions are orange and rose. These colours are high definition colours. They block out blue light and everything in the field of vision will appear in sharper focus; very useful when your eyes are tired. It’s no surprise therefore that a lot of ski goggles use orange and rose lenses. The colour that’s becoming increasingly popular is purple. It works in almost all light conditions except bright sunshine and is really “easy on the eye” – it gives a soothing tone and is great for all-day wear. It’s also worth knowing that all these colours (sold on our website) are UV400 rated providing full UVR protection. And remember too that when it’s overcast we can still can get up to 90 percent of UV radiation and so UV rays on cloudy days are just as dangerous as they are on bright, sunny days. All of the 3 and 4 lens interchangeable sets we sell have some combination of these 4 colours (yellow, orange, rose and purple). Have a look here.

Just in! The new Evolution Tyrol multi-sport combination sunglass & goggle

We have just taken delivery of a brand-new model manufactured by our sister company Evolution Eyewear Ltd. Called Evolution Tyrol it’s a super versatile combination sunglass & goggle with two interchangeable grey and orange lenses. You can use Tyrol as a sunglass (with or without the detachable shock absorbing foam gasket) or as a goggle by replacing the arms with the elasticated, adjustable strap supplied. The two lenses allow for almost all light conditions. The frame is made from super tough TR90 and lenses are Class 1 Optical Quality lenses with 100% UVR protection. The lenses have hydrophobic (water) & oleophobic (oil) lens coatings that repel water, dust, oil, fingerprints smudges and dirt plus an anti-scratch lens coating. Other features included impact resistant, shatterproof polycarbonate lenses plus non-slip nose pads and temple tips. The Tyrol model is ideal for skiing, road cycling, mountain and trail biking. Supplied with strap, pouch for the spare lenses, cleaning cloth, soft carry pouch and hard case – all for just £29.95! Click here to see it.

Take a browse through our extensive Accessories section

Montana Cleaning Spray with free clothsWe keep adding more products to our Accessories section – here you’ll find a huge array of eyewear products ranging from frame cords, retainers (to keep your eyewear in place when active or perspiring), anti-fog solutions (to stop lenses misting up), pouches & cases (for spectacles and sports eyewear), cleaning cloths, cleaning sprays/packs, sunglass car visor clips, reading sunglasses, blue-light filtering glasses, floating cords (to prevent your eyewear sinking if dropped in water) and more! The latest addition to this section is the excellent value little pocket sized (30ml) cleaning spray (shown) with 3 free cleaning cloths from Montana – just £2.45 including free delivery! Click here for our Accessories section.

Two less well-known but important reasons why you should wear sunglasses

Of the many reasons why wearing sunglasses are beneficial to your health, here are two of the less well-known (but important) ones:
1. Skin cancer
Skin cancer is one of the most common cancers in the world. Non-melanoma skin cancer refers to a group of cancers that slowly develop in the upper layers of the skin. In the UK, more than 100,000 new cases of non-melanoma skin cancer are diagnosed each year. It affects more men than women and is more common in the elderly. The eyelid region is one of the most common sites for non-melanoma skin cancers; in fact cancers of the eyelids account for 5-10% of all skin cancers. This is why the eye should be properly cared for, especially by wearing good quality sunglasses that not only protect your eyes but the eyelids and the skin around your eyes.

2. Headaches and Migraines
Wearing sunglasses can help reduce the frequency and intensity of migraines and bad headaches which can be triggered by bright sunlight. Some of the brands we sell like Serengeti, Eagle Eyes and Sundog have lenses specially designed to filter out the distracting ‘blue light’ which is known to cause eye strain and fatigue.

We have a new brand! Randolph from America

pilot-sunglasses-randolphrandolph-engineering-logoWe don’t add new brands that often – only when we think it would offer something different for our customers. And that’s why we’ve taken on Randolph from the USA. Randolph Engineering (RE) was founded by two US immigrants, former Royal Air Force navigator Jan Waszkiewicz and machinist Stanley Zaleski. Together they wanted to build the world’s best sunglass. They built a proprietary solder machine unlike any other and patented a 200-step process, mostly by hand, to create nearly indestructible frame joints. In 1973, they opened the doors to their factory in a small town called Randolph, just outside of Boston, Massachusetts. Randolph is still family-owned and operated; handcrafting the finest eyewear with top-grade materials and a relentless attention to detail and quality; remarkably, it still takes six weeks to make a single pair of Randolph sunglasses. In an era when almost every major eyewear brand has switched manufacture to the far east, RE are different – still undertaking all manufacturing in the USA. In 1978, RE joined forces with the U.S. military to produce the HGU-4/P Aviator for fighter pilots. Each RE Aviator is still built to the strict guidelines of MIL-S-25948 standards. Today, Randolph continues to produce the HGU-4/P for the U.S. Army and Navy and air forces worldwide. RE have such confidence in their quality they provide a Lifetime Warranty on all frames. Click here to see them and we’ll be adding more models in the next few months.

Sundog are back!

Sundog-logoWhen we started Sunglasses For Sport in 2007 the Canadian brand Sundog was one of the first we listed on the website. For various reasons we stopped selling Sundog about 4 years ago but now they’re back! The good news is that Sundog have definitely “upped their game” in those 4 years. The big change being the introduction of Sundog’s proprietary TrueBlue® lens; a genuine breakthrough in lens technology. This unique patented lens technology incorporates synthetic melanin and ocular lens pigment (OLP) to completely filter out blue light (that causes eye strain and fatigue) whilst blocking ultra-violet light for the ultimate in eye protection. Sundog have always been well known for producing “on trend” sunglasses with superior quality frames and exceptionally high-quality lenses yet at very affordable prices. For many years the Number 1 brand in the worldwide golf market their appeal has broadened over the years, not least by adding several leisure styles alongside the sport frames. Click here to see them.

Sunscreen and sunglasses go together

Summer is in full swing and what a summer it has been here in the UK with weeks of sunshine. We’re naturally pleased too that the UK media have been reminding people that when outdoors not only should you use sunscreen but protect your eyes with a good pair of sunglasses. We make no apologies for reiterating that the biggest risk of sun exposure to the eyes is the development of cataracts — a clouding of the lens in the eye that reduces vision. Cataracts are a common ailment, particularly as people age. But wearing sunglasses will limit the progression of an ailment that can ultimately lead to blindness. Ultraviolet (UV) exposure can also increase the risk of macular degeneration and cancer of the eyelids and wearing sunglasses will also help prevent both of these. When buying look for a CE Mark printed on the inside of one of the temples. Good quality sunglasses will also likely have UV400 printed on them (or on a label/sticker supplied with them), which means they provide over 99% protection from harmful UVR. However you don’t have to buy expensive sunglasses to get protected – it is perfectly possible to buy sunglasses at under £20 from reputable brands that provide 100% protection from UVR. And it’s worth noting that all the sunglasses and eyewear we sell on our website are UV400 rated.

Big reductions on UVEX

uvex-LogoEstablished in 1926 and still a family owned business, UVEX are widely respected for making top quality eyewear at affordable prices. Nearly all eyewear manufacturers have now shifted production to the far east but UVEX still manufacture at their mammoth facility in the Bavarian town of Fürth. We carry a very extensive range of UVEX for sport, leisure and safety use and right now we have some amazing offers with many at half price. Unbeatable value! Click here for the UVEX section.

Stop the fog

Klar Pilot anti fog pocketWith the long hot spell of weather being experienced here in the UK anyone that’s out about taking part in their sport will probably have experienced fogging of their sports eyewear. This happens when the air near the lens is cooled by the lens resulting in the relative humidity of the surrounding air rapidly increasing. As air cools it looses it’s ability to carry water vapour. Once the relative humidity reaches near 100%, water will begin to collect on the lens. Even in fairly dry air, if the temperature difference is great enough you will get lens fogging. The closer fitting the eyewear the more prone they are to fogging. Fortunately there are now some really good anti-fog solutions available – we probably stock more options than anyone else with no less than seven different ones to choose from in our accessories section. Our best seller is this great little pocket anti-fog spray made by anti-fog specialists Klar Pilot in Germany.

New research confirms link between UV rays and eye cataracts

Exposure to UV rays can lead to an eye cataract

It is well known that exposure to ultraviolet (UV) light from the sun can cause skin damage leading to skin cancer. Several studies also show that UV light can increase the risk of cataract and other eye conditions. Now a new study, led by researchers at Case Western Reserve University in Cleveland, Ohio, has confirmed that years of sunlight exposure will increase the risk of a cataract, a clouding of the eye lens that typically occurs with aging. The study firms up the link between the sun’s damaging rays and cataract development through a process called oxidative stress; the chemical changes induced in the lens by UV light. “UV light has long been suspected to have a role in cataract formation, but until now the mechanism has not been clear” commented Dr Ram Nagaraj, senior author of the research. Concluding, he said, “our study shows how UV light could promote cataract development and reiterates the importance of wearing sunglasses to protect your eyes the sun’s harmful rays.”

64 year old William Sichel faces his toughest ever challenge

William SichelWilliam Sichel (64), one of our sponsored athletes, faces his toughest challenge in a 26-year running career when he attempts the 22nd edition of the Sri Chinmoy Self-Transcendence 3,100 mile race (yes 3100 miles – it’s not a misprint!), starting in New York on June 17th.

Described by the New York Times as the “Mount Everest of ultramarathons” this unique event is run around a 0.55 mile loop in Queens, New York with runners required to run 5,649 laps in order to complete the distance within the 52 day time limit.

Only 9 runners – 6 men and 3 women – will be on the start line this time. William completed the event, for the first time, in 2014 finishing the 3,100 miles in 50 days, 15 hours, 6 minutes and 4 seconds becoming the oldest ever finisher at the age of 60.

“I know that four years is a long break before trying again, especially at my age, but I’ll have a good shot at it.”

What can we say other than the very best of luck William!

In time for the summer – new arrivals from Oakley and Serengeti

We have just taken in a new delivery of Oakleys and Serengetis; two of the premium brands we sell, new stock that includes brand new 2018 models.

Oakley
The world’s best-selling sports eyewear just keeps getting better with most models now having Prizm™ lenses; these provide unprecedented control of light transmission resulting in colours precisely tuned to maximise contrast and enhance visibility. You really can see a difference! Shop Oakley

Serengeti
Widely accepted as the best sunglasses for driving in the world and often referred to as “the opticians choice”, Serengeti pioneered photochromic lens technology, leading the worldwide optical industry in creating lenses that adapt to any light condition in any setting. They also block out the distracting blue light that causes eye strain. Lenses are optically perfect and the premium quality frames are exceptionally durable. As soon as you put on a pair of Serengeti sunglasses you just know they are right! Shop Serengeti

It’s official – sunglasses really do make you look better!

I think we already knew this but extensive research carried by Vanessa Brown, a senior lecturer of art and design at Nottingham Trent University concluded that sunglasses really do improve your looks for three main reasons:

  • They make your face appear more symmetrical (symmetry has been found to be linked to attractiveness)
  • They make you seem more intriguing (because they obscure your eyes, often viewed as a window to the soul)
  • They make you seem more glamorous (I think we have Hollywood and movies to thank for this)

Vanessa Brown used her research to write what is almost certainly the definitive book on sunglasses; it’s called ‘Cool Shades – The history and meaning of sunglasses’ published by Bloomsbury . Clearly Vanessa Brown is one of our all-time favourite people!

 

Simple tips to keep your eyewear lenses clean

Here are some simple tips to keep your eyewear lenses sparklingly clean.

  • Rinse your eyewear under a gentle stream of lukewarm tap water. This will remove dust and other debris, which can help avoid scratching your lenses when you are cleaning them. Avoid hot water, which can damage some lenses.
  • Apply a small drop of lotion-free dishwashing liquid to each lens. Most dishwashing liquids are very concentrated, so use only a tiny amount. Or apply a drop or two to your fingertip instead. Use only brands that do not include lotions or hand moisturisers.
  • Rinse both sides of the lenses and the frame thoroughly. Failing to remove all traces of soap will cause the lenses to be smeared when you dry them.
  • Gently rub both sides of the lenses using a clean lint-free cloth (a cloth that doesn’t give up any fluff when used). Ideally use a microfibre or synthetic chamois cloth. Don’t use kitchen towel as this is surprisingly abrasive and will scratch polycarbonate/plastic lenses. Try and clean every part, including where the edge of the lenses meet the frame where dust, debris and skin oils can accumulate. It’s also worth cleaning the nose pads and the ends of the temples that rest behind your ears.
  • Purpose-made lens cleaning solutions are widely available and not expensive as even a small bottle will last a long time. Never use general household glass or surface cleaners to clean your eyewear as these typically have ingredients like vinegar that can damage lenses and coatings such as anti-reflective coatings.

See our accessories section for a wide selection of lens cleaning product/kits.

How to see your device screen without removing your sunglasses

You probably know that when wearing polarised sunglasses you cannot easily see what’s on LCD screens or instruments with LED or LCD screens. It’s why pilots never wear polarised sunglasses. Increasingly portable devices like smartphones now use polarising filters on their screens to cut down glare.

So if you favour polarised sunglasses you may struggle to see anything on your device screen when wearing them. Without getting into the science of why this is (but in case you’re interested see our Eyewear Information section), there is a simple fix – turn your portable device through 90 degrees in either direction. This will align the polarising filter on your screen with the one on your sunglasses, and the light from your screen will be able to pass through to your eyes.

The Times weatherman recommends polarised sunglasses for drivers

Road-glare-polarised-sunglassesPaul Simons, who is the resident weather reporter for The Times, recently wrote, in his daily comment piece, about the hazards faced by drivers temporarily dazzled by low sun or the harsh glare experienced when sun strikes a road after rain (sun shining on a wet road). The UK Department of Transport statistics for 2012 showed that sun glare contributed to 36 fatal car accidents and a further 423 serous injuries. Mr Simons said, ‘Because the bright sunlight problem comes from the low angle of the sun in the sky, or off the road surface, using a driver’s visor over the top of the windscreen to block out the light is often useless. Instead the advice is to use polarised sunglasses, which should always be kept in the car’. Great advice Mr Simons!

And more new arrivals!

Just in…more stock including brand new 2018 models, these deliveries from:

floats-logo-Floats

Based in South Beach, Miami, Floats specialise in excellent quality polarised sunglasses at highly affordable prices. Always comfortable to wear, they look superb too using an Italian design team. We have 8 new 2018 models. Have a look here.

Kost Eyewear logoKost Eyewear

From The Netherlands, Kost Eyewear are truly outstanding value for money with non-polarised at just £12.95 and polarised at £14.95. We have 11 new 2018 models. Click here to see them.

Beware the dangers of wearing ‘no brand’ cheap sunglasses.

Some current media coverage of a 20-year-old University student who whilst on holiday in Tenerife was sunbathing with her sunglasses on. She wore sunscreen to protect her skin but assumed her sunglasses would protect her eyes. She suffered severe “sun poisoning” (severe sunburn) all around her eyes which became badly swollen. Almost certainly this points to sunglasses without any UV filters. Cheap sunglasses that you might buy on holiday from a beach vendor or market stall might look good but are very unlikely to have UV filters. Ironically wearing cheap sunglasses with no UV filters poses an even greater danger than wearing no sunglasses at all because the pupils will dilate allowing more harmful rays into the eye. When choosing sunglasses make sure they are UV400 rated (this should be marked on the sunglasses, usually inside the temples). All good quality sunglasses with UV filters will also have a ‘CE’ mark. Last, but not least, stick to established, reputable brands. Every single sunglass sold on our website (over 1000 different models) are UV400 rated, providing the maximum protection from harmful UVR.

Lots of new season arrivals

This is the time of year we take in more stock including 2018 models. Recent arrivals include these brand new models…

Tifosi-logoFrom Tifosi: Brixen, Elder, Hagen XL 2.0, Intense & Vero. Tifosi is an astonishing success story having grown to become a global sports optics company in less than 15 years; almost certainly the fastest growing sports eyewear brand. Click here to go to Tifosi.

Eyelevel-logoFrom Eyelevel: Coastal, Resurgence, Stingray, Tyra & Valentina. The British company Eyelevel specialise in stylish, comfortable but highly affordable sports & leisure eyewear with all models priced at under £20. Click here to see them.

 

sunwise-logoFrom Sunwise: Breakout, Kennington, Henley & Parade. Another British company, Sunwise manufacture award winning high-performance sports eyewear at affordable prices. Click here for the Sunwise section.

Your privacy is important

There has been much coverage in the news about data breaches by online companies. It’s true that even relatively small e-commerce businesses sell their database of customer details and for some it’s become a useful income stream. In the 11 years we have been operating Sunglasses For Sport we have never sold or rented out any of our customers’ details. That was our privacy commitment from the start and something we feel very strongly about and we absolutely guarantee that we will never sell or rent out any of our customers’ details (including anyone that registers with us) to any other organisation in the future.

Goggles or Sunglasses?

ski-gogglesEaster is rapidly approaching and a popular time to head to the slopes in Europe (including Scotland!), especially this year as the snow coverage is the best for many years. If you have your ski tripped booked will you be wearing goggles or sunglasses? It’s true that 20 years ago most skiers wore sunglasses and only a minority wore goggles but the huge growth of snowboarding coupled with greater awareness of the risk of head damage has meant the reverse is now true – there are more goggle than sunglass wearers. By necessity helmets are worn by all snow boarders and more progressive, accomplished skiers tackling challenging snow runs and going off-piste. And helmets and goggles tend to go together. However many skiers simply don’t like goggles as they cut down peripheral vision and are usually less comfortable to wear than sunglasses. Of course there is nothing to stop someone wearing sunglasses with a helmet and again many do. Skiers that are not intending to tackle black runs all day and are content with more “sedate” skiing can quite happily get by with good quality sunglasses. But even at moderate speed cold wind can cause the eyes to water so it’s worth looking out for full frame (not half frame) models with a “full wrap” (wrap-around) fit that will keep out wind (and sun glare). To help you choose your ski eyewear we have a longer article in the ski section click here to read.

Looking after your sunglasses

Black-chammy-sunglasses-pouch

Most sports sunglasses use polycarbonate as the lens material. This material is favoured by manufacturers because it has 20 times the impact resistance of glass and is 3 times lighter. The downside of polycarbonate is that it can easily scratch so it’s important to protect lenses when not in use. The easiest way to do this is keep the sunglass in a soft carry pouch (as supplied with almost every sunglass we sell). Most pouches are made from a microfibre material – before you take the sunglasses out of the pouch you can gently wipe the inside of pouch over the lenses to clean them. Best not to use the outside surface of the pouch as small particles of dirt on the outside of the pouch could scratch the lenses. It’s not a bad idea to have a few spare carry pouches around the house – they’re very inexpensive to buy and we sell them in our accessories section.

Ski Goggle Sale!

If you’re heading to the slopes in the next few weeks we have a ski goggle sale on right now with up to 50% off! Adult ski googles for as little as £14.95 and junior ski googles from £8.95 including free UK delivery! Click here to see them.

ski-goggles

If you’re a sunglass wearing skier we have a huge choice of sunglasses suitable for skiing. Click here to see them.

ski-sunglasses

Just in…new Eagles Eyes models at just £29.95

Sunglasses For Sport is the only UK eyewear retailer selling the extraordinary Eagle Eyes polarised sunglasses from America that utilise lens technology originally developed by NASA; the only sunglasses inducted into the NASA / Space Foundation Technology Hall of Fame. And we’ve just added five brand new models (Maven, Juno, Stealth, Swifth and Aero) all at just £29.95 – amazing value for a premium quality polarised sunglass. Click here to see them.

Now you can Search By Category

We recently set up a new main navigation / search link on the home page where we grouped together different sections and categories all in the one area. We know that visitors to the site are often looking for something specific; good examples being Category 4 (dark lens) sunglasses, Photochromic (light adjusting) sunglasses and Multi-Lens eyewear sets. So in addition to our other two main links of Search By Sport & Search By Brand we now have Search By Category. And whilst we mainly sell sports style sunglasses we do also have a big choice of leisure style sunglasses (over 150 different models). So if you’re looking for a pair of sunglasses for everyday use, driving or a holiday – you’ll know where to find them!

Many more Bollé models added

bolle-new-logoWe have just added a lot more Bollé models – a choice of 26 different models most with alternative colour options. Bollé was originally founded by Seraphim Bollé in Oyonnax, France, in 1888. They first started making eyewear in 1950 which means they have an eyewear manufacturing heritage of almost 70 years. World renowned in the sports eyewear market, Bollé have built their reputation on superior design, quality materials and leading edge technologies. They also sponsor numerous elite sportsmen and women across their core markets of snow sports, sailing & watersports, golf, cycling and tennis. We have been selling Bollé for over 10 years and in all that time have had a tiny number back for a warranty claim – testament to the outstanding quality of their products. Click here to see them all.

A geniune breakthrough in vision technology

Eagle EyesReal, genuine breakthroughs in vision technology are few and far between but the new Eagle Eyes SuperSight® 4-in-1 magnetic eyewear system is certainly ground-breaking; truly innovative it gives you four different lens technologies that magnetically and inconspicuously attach to the lightweight but strong TR90 stylish frame. This four-lens system provides 24/7 vision protection and enhancement in a variety of light conditions day, night, digital & low light.

The 4 lens are:

  1. TriLenium® Polarized Lens System for strong sun
  2. StimuLight® Vision Enhancement lens for low light
  3. Night-Lite® Anti-Glare Lenses for night driving
  4. DigiTec™ blue light blocking lens for computer/screen use

Supplied with a soft carry pouch and high quality hard case with compartments for the different lens-frames the complete 4 lens system is available at a special introductory price of just £79.95 – exceptional value.

What the different lens categories mean

We thought we’d round off the last couple of posts on lenses by looking at what the different lens categories mean. It’s true we don’t always provide the density of tint number (Cat. 0 to Cat. 4) in our product descriptions because some brands we sell do not provide this information. The Category number equates to a percentage of the VLT (Visible Light Transmission) – basically how much light the lens lets through, as follows:

  • Category 0: 80-100% VLT
  • Category 1: 46-79% VLT
  • Category 2: 18-45% VLT
  • Category 3: 8-17% VLT
  • Category 4: 3-8% VLT
 The following is a general guide to the Categories that apply to different lens colours:
  • Category 0 – Clear, Light Yellow, Pale Orange  & Yellow
  • Category 1 – Rose, Orange & Vermilion
  • Category 2 – Purple, Red, Amber & Light Brown
  • Category 3 – ‘Standard’ Grey & Brown
  • Category 4 – Dark Grey & Dark Brown
Almost all the grey and brown lens sunglasses we sell are Category 3 and suitable for use in strong sun conditions. We always clearly identify Category 4 lenses because these have specific uses e.g. high altitude walking, climbing and skiing. They are also good for anyone that has eyes sensitive to bright light but it’s important to know that you mustn’t use Category 4 lenses for driving (they are too dark for driving).

Photochromic sunglasses – lenses that change tint depending on the weather

photochromic-sunglassesWe thought a good follow-up to the last post about lens colours would be an overview on lenses that change tint depending on the weather or surroundings. There are some proprietary brand names like Transitions, Reactolite and Reactions but the generic term for this type of lens (and the one we use) is ‘Photochromic’. Most of the sports eyewear brands now have photochromic sunglasses in their range. In the early days only glass (or ‘mineral’) lenses could be made to darken when exposed to ultraviolet light but technology has moved on and now it’s now possible to have polycarbonate photochromic lenses.

The benefit of photochromic lenses is that in overcast weather or darker surroundings (like running or cycling through woods or early / late in the day) they will lighten, usually to a category 2 or even a category 1 lens tint. But in bright, sunny conditions they will go dark to a category 3 (and sometimes category 4). It’s also now possible to have photochromic polarised lenses (we have several such models). Photochromic lenses can come in brown, grey, rose or orange tints. In less expensive models with polycarbonate lenses (e.g. under £50) they may lose some of their photochromic properties after 2 years. But more expensive polycarbonate models and all glass photochromic lenses should never lose their photochromic effect.

Photochromic lenses are most popular with cyclists, runners, skiers, tennis and fishing enthusiasts. It’s worth noting that all Serengeti sunglasses come with photochromic lenses. See our range of photochromic models in our Photochromic Sunglasses section.

Lens colours and their uses

One of the questions we are often asked at Shows is what the different lens colours are for – what do they do. So here’s a quick guide.
Grey – the most popular lens colour. It reduces all light equally, does not increase contrast or alter the colour of objects.
Smoke – the lens colour mostly used as the base colour when a mirror finish is applied to the lens. Similar to grey but can have a brown or blue hue.
Amber and Brown – popular colours that increase contrast (field of vision will appear sharper), they provide a warm appearance and work well where judging distance is important (like golf).
Yellow – a light enhancing colour; good for low visibility, dark, hazy and cloudy conditions. Provides strong contrast and enhanced depth perception.
Clear – for protecting eyes from impact, dust, dirt or abrasion.
Green – improves contrast and provides a soothing tone to colours. Often used in classic aviator style sunglasses (grey-green lenses are used in most Ray-Ban aviator sunglasses).
Red, Rose and Orange – these colours filter out blue light which causes eye strain. High definition colours that will make objects appear in sharper focus. Ideally suited to overcast conditions. Popular with golfers, skiers, cyclists & clay target shooters.
Blue – a fashion colour but also helps to emphasise the colour yellow so useful for tennis players (yellow ball) and archery enthusiasts (yellow bullseye).
Purple – now very popular amongst clay target shooting enthusiasts. It helps the user see a moving object better against a dark background (such as trees). “Easy on the eye”, it’s good for extended wear use. Golfers may also benefit from wearing purple lenses.

Low winter sun can be dangerours

Early in the morning or late in the evening when we’re driving to and from work the winter sun will be sitting low in the sky. If you turn the corner and the low sun is directly ahead of you can be caught off-guard and temporally blinded. Even the car’s sun visor may not help so this can be dangerous if you’re unable to see what’s in front of you. This can be made worse if the road is wet which adds to the glare by reflecting of the road surface. So why not make sure you keep a pair of polarised sunglasses in the car. Our polarised sunglasses start from as little as £14.95. And what better way to keep your sunglasses ready-to-hand in the car than by fitting a car sunglass visor clip – we have these in our accessories section starting at just £4.95!

Lots more Kost…at very little cost

We have just greatly expanded our range of Kost Eyewear models – now 26 in total each with 3 or 4 colour variations and every single one, including 13 different polarised models, are priced at under £15 including free UK delivery. Kost Eyewear is a Dutch brand specialising in good quality but low price sunglasses for both sport and leisure use; there’s a very wide range of great looking styles to choose from and they really are simply incredible value for money. Click here to see them.

Just in… brand new Loubsols!

We have just taken a delivery of some brand new Loubsol’s from France. Loubsol was one of the first brands we started selling over 10 years ago. A big name in sports eyewear in their own market, especially amongst cyclists and skiers. Loubsol specialise in high quality but affordably priced sports sunglasses; frames are robust / durable and lenses Class 1 optical quality. All the Loubsol’s we sell come with both a soft carry pouch and hard case making the great value for money. The new models are Guincha, Lobivia, Repi, Endo, Houle and Chervil.

Top 5 tips to extend the life of your sunglasses

1. Most sports sunglasses use polycarbonate as the lens material. The highest-grade polycarbonate will create a Class 1 lens with exceptional visual acuity. This material has 20 times the impact resistance of glass and is 3 times lighter. The downside of polycarbonate is that it can easily scratch so it’s important to protect lenses when not in use. The easiest way to do this is keep the sunglass in a soft carry pouch (as supplied with almost every sunglass we sell). It’s not a bad idea to have a few spare carry pouches around the house – they’re very inexpensive to buy – see our accessories section.

2. When cleaning lenses steer clear of household glass cleaners as these typically have ammonia or alcohol in them. These are in effect harsh chemicals and can damage any coating on your sunglass lenses especially those with a mirror finish. Use lens cleaners specifically designed for the purpose (again, see our accessories section) or use soapy water (use bar soap not washing-up liquid). Gently wash the lenses with soapy water and wipe dry with a lint-free cloth or microfibre cloth. Don’t use kitchen or other paper towel as these can be abrasive and will make tiny scratches.

3. When on holiday have a pair of ‘beach’ sunglasses with you – anything costing under £20 (we have plenty of those too!). Avoid wearing your expensive sunglasses anywhere near a beach. Tiny crystals of salt or sand can easy scratch your lenses.

4. Don’t leave sunglasses exposed inside your car on a warm day, for example on the dashboard. Behind the windscreen / window glass the heat built up can become intense and damage both the frame and lenses, especially polarised sunglasses – intense heat can cause the polarised film to ‘bubble up’ and this is not repairable.

5. Try to avoid keeping your sunglasses on the top of your head when you’re not actually wearing them. Though it might be convenient or look stylish, you risk stretching-out the temples (arms). Also, natural oils from your hair and scalp can smudge or otherwise affect the lenses.

Are all polarised sunglasses the same?

Polarised sunglasses were first invented by Polaroid in 1935. It’s why a lot of people still use the term ‘Polaroid lenses’ when then mean ‘polarised lenses’.

Polarised lenses are different to standard sunglass lenses; they have a special film which helps eliminate glare reflected off a surface like a pavement, road, water or snow. One of the questions we are often asked is “Do all polarised sunglasses stop glare?” The simple answer is yes. However, there is a difference between a £20 pair of polarised sunglasses and a £70+ pair. On lower cost polarised sunglasses, the polarised film is applied to the front of the lens. In time, this can scratch and wear down meaning the sunglass will lose some of its anti-glare effectiveness. On the more expensive polarised sunglasses the film will be sandwiched between two other layers (usually polycarbonate) meaning the film can never wear out or lose its effectiveness.

On less expensive polarised sunglasses, the lens material used is likely to be TAC which is typically 1mm or 1.2mm in thickness. This means they should not be used where impact protection is required. On the higher priced polarised the lens material is likely to be polycarbonate and a polarised polycarbonate lens also provides impact protection.

Debunked: The Top 5 Sunglass Myths

Since we started Sunglasses For Sport over 10 years ago we have come across a lot of myths surrounding sunglasses. So here they are, our top 5 sunglass myths debunked.

Myth No 1: All sunglass provide UV protection

Not so: Very cheap sunglasses that you might buy from a market stall or beach vendor on holiday may have no UV filters. Wearing these cheap sunglasses with no UV filters poses an even greater danger than wearing no sunglasses at all because the pupils will dilate allowing more harmful rays into the eye. Look for a CE Mark printed on the inside of one of the temples. Good quality sunglasses will also likely have UV400 printed on them (or on a label/sticker supplied with them), which means they provide over 99% protection from harmful UVR. However you don’t have to buy expensive sunglasses to get protected – it is perfectly possible to buy sunglasses at under £20 from reputable brands that provide 100% protection from UVR.

Myth No 2: Sunglasses are a style choice, not a health aid

Not so: Prolonged exposure to UV light can cause serious long-term damage to the human eye. The negative effects can take years or even decades to show and can have a big impact on vision health later in life. Wearing sunglasses regularly when outdoors will minimise the risk of eye diseases such as cataracts and macular degeneration, which can lead to the permanent loss of eyesight.

Myth No 3: The darker the lens the more the protection from UVR

Not so: UV protection has nothing to do with either the lens colour or the density of tint of the lens. The UV filter applied to a lens is clear so even a clear lens can provide 100% protection from UVR.

Myth No 4: Children don’t need sunglasses as much as adults

Not so: Children receive three times the annual sun exposure of adults, increasing their susceptibility to UV eye damage. UV damage is both cumulative and irreversible so it is important to protect children’s eyes as early as possible because sun-related eye damage occurs in the early ages of childhood, particularly between the ages of 3 and 12. The simple precaution of ensuring children wear sunglasses will help reduce a child’s chance of developing eye problems such as macular degeneration and cancer of the eyelids later in life.

Myth No 5: You don’t need to wear sunglasses on cloudy days

Not so: Even when it’s overcast we can still can get up to 90 percent of UV radiation and so UV rays on cloudy days are just as dangerous as they are on bright, sunny days. As our eyes are 10 times more sensitive to UV than our skin, more than any other organ the eye can suffer significant injury from the sun; so be sure to wear sunglasses and skin protection while outside at all times of the year.

Don’t miss The Game Fair

Under new management the long established (50 plus years) Game Fair looks to have a very promising future. In Show terms it’s our most important event of the year. And you don’t have to be a fieldsports enthusiast to enjoy this absolutely fantastic countryside event. It really is an incredible day out for the whole family – with over 850 exhibitors and dozens and dozens of features to see and take part in; in fact you’re hard pushed to get round it all in just one day. And it’s rapidly approaching, taking place over the weekend of 28-30 July at The Hatfield Estate north of London. Our stand is in Row G no. 1059 and as always we’ll have some great show offers! Find out more here . If you’re visiting do come and see us!

It doesn’t have to be grey

When we do Shows it’s surprising how many people have only ever worn a sunglass with grey lenses. The other obvious choice is a brown lens. Both are usually Category 3 suitable for use in strong sun.

A grey lens dulls light but brown adds contrast. It gives a warm appearance and because it adds contrast everything in the field of vision will be in sharper focus. Of course, as a specialist sports eyewear retailer we also sell eyewear with many other lens colours – in our ‘How To Choose’ section here we describe what these different lens colours are for.

And more brand new Evolutions!

Just in from our partner factory – another two brand new Evolution models and we think they’re great (we’re only slightly biased!). They are Evolution Mistral and Evolution Chase. Both are loaded with features you would expect in eyewear costing a great deal more with TR90 super tough frames, Class 1 lenses, adjustable nose pads, vented frames, hydrophobic & oleophobic coatings to repel water, dust, oil, fingerprints smudges and dirt plus anti-scratch lens coatings.

Mistral has a detachable strap and two lens two colour options:

Category 4 very dark grey lens – click here 

Grey lens with orange revo – click here

Chase also has two lens colour options:

Grey – click here

Silver-Blue Revo – click here 

They all retail for just £19.95 apart from the Mistral Category 4 which is £24.95.

The Chase model can also take a prescription optical insert – see our prescription options section

The burning sun

The peak daily ultraviolet radiation level changes over the year, the strongest being at the time of the Summer Solstice (21st June) which is rapidly approaching. Short-term exposure to UV can lead to photophobia – visual discomfort and sensitivity to bright light or photokeratitis, a sunburn-like condition that can last 48 hours or so. However, cumulative exposure to UV can lead to permanent sight loss – it is one of the main risk factors of age-related macular degeneration (the leading cause of sight loss in the UK) and cataracts, a clouding of the eyes lens, which affects one in three people aged over 65 years. Other potential eye health problems related to UV exposure include pterygium – a growth on the white of the eye, which encroaches onto the cornea and can obscure your vision. Repeated exposure to sunlight can also increase your risk of cancer of the eyelid and the skin surrounding the eye.

David Cartwright, Chairman of Eye Health UK, comments: “We should all be aware of the harm UV can do to our eye health. Popping on a pair of sunglasses when slapping on the sunscreen is a habit that would benefit us all and prevent future avoidable sight loss.

David continues: “Ideally all children – and adults – should wear good quality sunglasses and a peaked hat when spending any time outdoors. It’s especially important for parents to safeguard their children’s eyes when they are playing on the beach or by water where there is a lot of reflected light.”

Just arrived – two superb new Evolutions

Just arrived – two brand new, superb looking Evolutions! Evolution Rockport has a black frame and polarised grey lenses; together with its full wrap fit it will completely keep out glare. It’s also very light for all-day comfort. At just £19.95 including soft carry pouch, cleaning cloth & hard case it’s great value for money. Click here to see it. Evolution Polo is equally stylish, with a black frame and two lens colour options: Grey with flash mirror or Smoke with blue-green mirror. Polo is also light and it’s polycarbonate impact resistant, shatterproof lenses means it can be used for any sport. Supplied with a soft carry pouch it’s priced at just £16.95! Click here for the Blue-Green mirror and here for the Grey with flash mirror.

What is the UV index?

The UV index, also known as the Ultraviolet Index, is an international system of measuring ultraviolet solar radiation for a specific day and geographical location. The higher the index, the more intense and dangerous to your health the solar radiation is.
When the UV Index reaches 3 or more – even on cloudy days – wearing sunglasses is vital, especially for children.
In the UK the Met Office daily UV forecasts include the effects of:
  • the position of the sun in the sky
  • forecast cloud cover
  • ozone amounts in the stratosphere
UV index
Index Exposure
  • 1-2 Low
  • 3-5 Moderate
  • 6-7 High
  • 8-10 Very high
  • 11 Extreme
The UV index does not exceed 8 in the UK and will reach a peak or 7 – 8 in late June around the time of the summer solstice. Indices of 9 and 10 are common in the Mediterranean area.
It’s worth remembering that our eyes are ten times more sensitive to UV light than our skin and children’s eyes are at the greatest risk of UV damage, so protection from UV by wearing good quality (UV400 rated) sunglasses when outdoors in the summer is essential to avoid long term eye damage from UVR.

More fab Floats

Just arrived from America, a new delivery of Floats including lots of brand new 2017 models. Floats really are “fab” in every way – terrific styling, superb glare-blocking polarised lenses and strong, durable frames. At under £30 supplied with a soft carry pouch and hard case they are exceptional value for money. Click here to see them.

Best of luck William Sichel

For those of us who will only ever aspire to running a single marathon, spare a thought for William Sichel, one of our sponsored athletes. William is a multiple world record holder and one of the UK’s most successful ultra distance runners. He’s taking part shortly in the 3100 mile (that’s not a missprint!) Sri Chinmoy Ultra Marathon, where competitors must average 59.6 miles a day for 52 days straight to finish. That’s some race! William took part in 2014 and is still the only British person to finish this race. The upcoming event starts in NYC on June 18th and we wish William the very best of luck! Click here for more information about William.

Beware of counterfeit Oakleys

We have been alerted to an article in Cycling Weekly which makes sobering reading. Club rider Jamie Maidment was racing in the Alan Rosner Memorial Races at Hog Hill on Easter Monday when he crashed heavily, landing on his face.This would be a nasty crash in any circumstances, but as Maidment wrote on Twitter, his choice of eyewear made his injuries particularly bad. Reluctant to race in and potentially break one of the genuine pairs of Oakley sunglasses that he owned, Maidment decided to go online to find cheaper alternatives. “I found some cheap Jawbreaker copies for £15 and took a punt on them thinking that if they’re rubbish then I can just scrap them, no bother.”

Maidment travelled to east London for the race where he would discover why his sunglasses cost £15 rather than the £175 RRP of the genuine Oakley product. “The problem is that genuine Oakleys are impact tested to quite a high degree whereas these are not,” Maidment, who is now back on his bike, continued. “I discovered this when I faceplanted.

“The right earpiece snapped clean off and caused quite a significant laceration above my right eye. Frankly, I’m lucky it didn’t blind me.

“Please bear this in mind next time you’re shopping for cycling sunglasses. The cheap copies are great if you never intend on crashing them.”

An Oakley representative told Cycling Weekly that the company would encourage consumers to only buy its sunglasses from certified shops (like Sunglasses For Sport), and that this would never have happened with genuine Oakley sunglasses.

Read the full article here

Just in – lots of brand new 2017 UVEX

We have just taken delivery of lots of new (2017) Uvex models. Uvex are made in Germany. A large company (over 1000 employees) they are, like many German manufacturers, still family owned, taking huge pride in the quality of their products. They also support hundreds of athletes worldwide. The styling is superb and both the frames and lenses are first class. And compared to some other big eyewear brands they are not expensive – really good value money. Click here to see them.

The Eagle has landed

Just in from America some new additions to our Eagle Eyes range. These extraordinary sunglasses use lenses developed from original NASA optic technology. The TriLenium® Triple Filter Polarized lenses block out 99.9% of harmful UVA & UVB radiation plus scattered blue light and allow in vision-enhancing light rays for optimum visual acuity. The only lenses Certified by the Space Foundation for UV and Blue Light Eye Protection. And Sunglasses For Sport is the only UK eyewear retailer for these really exceptional sunglasses. Click here to see them.

Out & about in 2017!

This year we will be exhibiting at 7 consumer shows with the first one rapidly approaching. We always have a large selection of sports eyewear to choose from and all at special show prices!  Here’s where you’ll find us:
East Anglian Game Fair, Thetford, Norfolk: 22 + 23 April
Broadlands Country Show, Romsey, Hampshire: 30 April + 1st May (Bank Holiday weekend)
Northern Shooting Show, Harrogate, Yorkshire: 6 + 7 May
Highclere Country Fair, Newbury, Berkshire: 28 + 29 May (Bank Holiday weekend)
The Game Fair, Hatfield, Hertfordshire: 28 – 30 July
Hampshire County Sports Day, Alresford, Hampshire: 10 September
The Midland Game Fair, Weston Park, Shropshire: 16 + 17 September
If you’re visiting any of the above please do come and say hello!

A great choice of anti-fog solutions

Any eyewear can fog up and close fitting, wrap around sports sunglasses are more prone to misting up as there is less air flow between the lens and the face. Fortunately there are now some really good anti-fog products available and we probably have most of them! We now have a choice of 7 different options, the latest being 2 products made by Pilot GmBh, Germany’s leading manufacturer of anti-fog solutions, whose clients include the German armed forces and emergency services. Both have 3-in-1 propertes: anti-fog, anti-static and cleaning. These two new anti fog products are the Klar Pilot pocket sized spray and the Klar Pilot anti fog gel that comes in a squeezable tube. Both will last a long time making them good value.

And more new stock!

Another delivery just arrived of 2017 stock including brand new models this time from Tifosi. It may have an Italian name but Tifosi is an American brand and arguably the fastest growing sports eyewear brand worldwide. It’s certainly taken the US cycling market by storm becoming the No. 1 cycling sunglass in US cycling stores. The styling is really superb and each model is absolutely loaded with features that you’d expect from eyewear costing a great deal more, so they really are very good value for money and with super tough nylon frames should give years of use. Click here to see them.

New season stock

This is the time of year we get deliveries of new stock from our suppliers including their brand new 2017 models. We’ve just added lots of new Sea-River models. Sea-River is the French brand that specialise in polarised sunglasses with all their lenses being the highest Class 1 optical quality. A great range of styes is on offer and included in the range are some photochromic polarised models at just £39.95 – really great value.

The UK is getting sunnier – Official!

  It may not always seem like it but according to the UK’s Met Office the number of sunny days in the UK has been rising since 1977. During the decade 2007-2016 there was the equivalent of 633 sunny days across most UK regions an increase compare to the previous two decades when the number of sunny days were 612 between 1997 and 2006 and 598 between 1987-1996. Last year is still among the years with the highest number of sunny days since 1929.

What does the next couple of months (in the UK) hold in store? Long-range predictions suggest Britain will bask in above-average temperatures towards the end of spring with plenty of sunshine during the countdown to summer. So let’s be optimistic – and keep our sunglasses close at hand!

We have a new brand! Super value Kost Eyewear

We don’t add new brands that often – only when we think it would offer something different to our customers. And that’s why we’ve taken on Kost Eyewear; a Dutch brand well-known in The Netherlands. They specialise in good quality but affordably priced sunglasses for both sports use and leisure wear. All frames are lightweight and the lenses are remarkable quality for the price. With most models, there are 3 or 4 different frame/lens colour options to choose from. Included in the range is a great selection of polarised sunglasses all under £20! Click here to see them.

Just in! Brand new Evolution Hunter sports safety eyewear

We have just taken delivery of our new Evolution Hunter range. This is safety eyewear but with sports styling. It’s available in four individual colours: Grey, Yellow, Clear and Grey with Blue Mirror. Lenses are Class 1 optical quality with full impact protection complying with BS EN166FT (Independently tested & certified by INSPEC). The 7-base curve provides complete eye protection and the rimless, frameless design means totally unobscured vision. Lenses also have an anti-fog coating to both sides and are UV400 rated providing the maximum protection from harmful UVR.  The Hunter model also has a soft non-slip nose piece and flexible temple tips for a comfortable fit.

A lot of safety eyewear is ‘industrial’ in appearance. We wanted to introduce safety eyewear that looks good. And most safety eyewear does not provide full UVR protection or come with anti-fog lens coatings. So with all its features the new Evolution Hunter range, at just £14.95, really is exceptional value.

We feel sure that Evolution Hunter will have broad appeal amongst cyclists, cricketers, runners, shooting and Airsoft BB enthusiasts. Click here to see them.

More new models added!

We have just taken delivery of several new models from both Loubsol and Montana.

Loubsol are one of France’s best known sunglass manunfacturers specialising in high quality but affordably priced sports eyewear. They can be used for many different  sports but some are highly suitable to cycling enthusiasts (not surprising for a French company!). They also have a number of different Category 4 (dark lens) models in the range for skiing, high altitude climbing/walking or for anyone with eyes sensitive to strong sunlight.

The Montana brand is owned by a very large, long established Italian eyewear company with their own Swiss- based design team. ALL models have polarised lenses. They really do look good and with prices starting at just £14.95 they’re exceptional value. Click here to see them.

Why low winter sun can damage eyes

If you go for a morning or late afternoon run, Luke Arundel, spokesperson for Optometry Australia, has pointed that whilst it’s important to wear sunglasses any time the sun is out it’s the ‘shoulder periods’ of the day, when the sun is lower on the horizon, that we’re actually getting more UV radiation. He said, “When the sun is directly above us, the brow knocks a lot of those UV rays, but when it’s lower on the horizon we are getting UV radiation directly inside the eye.” He said this tip applies all year round, “even when it’s cold or overcast as we still can get up to 90 percent of UV radiation on days when it’s cloudy so sunglasses should be worn all day year round.”

Mr Arundel went on to say that anyone not wearing sunglasses outdoors  on a regular basis is risking serious damage to their eyes; the outcome of which can lead to:

Macular degeneration: The macular, which sits at the back of the eye, is responsible for central vision and is thought to be linked to exposure to bright sunlight. Macular degeneration results in severe vision impairment.

Cataracts: Cataracts occur when the lens of the eye goes cloudy, causing blurred vision and eventual blindness. While cataracts are linked with ageing, up to 20 percent of cataract cases are caused by UV exposure.

Big reductions on Serengeti – at least 30% off!

Right now we have some great reductions on Serengeti – widely regarded as the world's best driving sunglasses and many optical professionals (such as opticians) believe Serengeti have the best lenses ever created. All Serengeti lenses are photochromic and will automatically adjust to different light conditions. In our own experience "once a Serengeti wearer always a Serengeti wearer"! Our sale prices on this premium range of super stylish sunglasses is at least 30% off! Click here to see them. 

Have trouble getting to sleep? Try wearing sunglasses!

  A sleep expert has suggested that if you have trouble getting to sleep you might want to try wearing sunglasses first! We’re not making this up! The sleep expert is Glenn Landry, a postdoctoral research fellow at the University of British Columbia’s Aging, Mobility, and Cognitive Neuroscience Lab. He thinks that wearing sunglasses before going to bed might help to regulate the body’s circadian rhythms. Circadian rhythms are essentially the body’s clock, telling you when to be asleep and when to be awake.

These rhythms are deeply affected by light exposure. In general, the human body is programmed to be sleepy when it’s dark and wakeful when it’s light, which is all well and good when your main light source is the sun. But when you bring in artificial light at night— especially the blue light emitted by cell phones, tablets, and televisions — it can make your circadian rhythms go out ‘sync’ resulting in problems with falling and staying asleep. Mr Landry said, “Beginning at eight at night, two hours before the time I want to go to bed, I wear sunglasses….I’m trying to avoid light and I’m trying to tell my body clock that this is the end of the day.”

So there we are; another reason why you should never be far from your sunglasses!
 

12 million Brits take a winter holiday

According to ABTA around 12 million Brits take a winter hoday of some kind, with 43% (over 5 million) heading for some winter sun (very sensible!). So if you're planning a winter break in sunnier climes don't forget we have also  have a great range of "leisure" style sunglasses in our Just Leisure section with prices starting from only £7.95 including free delivery! See them here.   In that same ABTA research it also revealed that around 1.5 million Brits take a snow sports holiday every winter (skiing and snow boarding). So if you've booked your ski holiday and need some new ski eyewear (goggles or sunglasses), check out some of the fantastic bargains in our Snow Sports section – click here.  

Never too young to wear sunglasses!

  Optometry Australia, the professional association for Australian optometrists, has just issued some guidance on why children as young as three should wear sunglasses. The association’s senior resident optometrist Luke Arundel said, “Our eyes are 10 times more sensitive to UV than our skin. Too much exposure to UV light increases the risk of various eye diseases and cancer.

“UV damage is cumulative and irreversible so it is important to protect children’s eyes as early as possible because sun-related eye damage occurs in the early ages of childhood, particularly between the ages of three and 12. The simple precaution of ensuring children wear sunglasses will help reduce a child’s chance of developing eye problems such as macular degeneration and cancer of the eyelids later in life.”

Research in Australia showed about 56 per cent of adults wore sunglasses every weekend, but the figures for children were far less. This is true of the UK too – a report undertaken by the College of Optometrists showed that nearly a third of parents in the UK do not buy their children sunglasses at all.

We know from our experience of doing consumer shows and selling children’s sunglasses from the stand that kids absolutely love sunglasses – they think it’s “cool” to wear them – so usually they need very little encouragement! And good quality sunglasses don’t cost much – we have a big range available on the site with the majority under £10 in price.
 

Just arrived – brand new Evolution Category 4 model

We have just taken delivery of a brand new Evolution model with Category 4 grey lenses. We’ve called it K2 after the world’s second highest mountain. It features a matt black frame and its dark grey lenses are intended for intense sunlight and high glare conditions (e.g. when high altitude walking, climbing or skiing). It will also appeal to anyone with eyes that are sensitive to sunlight. It also has an Anti-Fog coating to the inside of lenses and its robust frame construction will cope with the toughest of environments. The full wrap fit with deep side temples will keep out wind and glare and its shatterproof polycarbonate lenses are UV400 (Maximum UV protection). Supplied with a soft carry pouch, cleaning cloth and hard case, it’s priced at just £19.95. Click here to see it.

Surely the best value Christmas present around!

Really brilliant value our Christmas Sunglass Gift Pack has got the lot! Two Evolution sunglasses including a polarised model, sports cord, anti-fog solution, lens & screen cleaner, two cleaning cloths, ‘Lens Care To Go’ cleaner and an eyewear pouch all supplied in a really useful canvas bag. Worth over £55 it’s half price at just £27.45! Limited stock – click here to buy now!

Top golfer lauches his own sunglass company

2016 Open Champion Henrik Stenson is so convinced that sunglasses have been a key element of his success he has launched his own sunglass company! It also means that both the 2015 (Zach Johnson) and 2016 Open Champions are sunglass wearing golfers – concidence? We think not! It's true that more and more top golfers are now wearing sunglasses such as Zach Johnson, Paula Creamer, David Duval, Ian Poulter, Justin Rose, Michelle Wie, Hunter Mahon, Lee Westwood and Adam Scott. At the bottom of our golfing sunglasses section we have an article on why it makes sense for golfers to wear sunglasses.

Can you help crowdfund a new Evolution range?

As you know one of the 18 brands we sell is our own-label Evolution range that’s become a great success story. We wholesale it to other retailers and overseas distributors and of course sell Evolution direct to our customers.

We have set up a crowdfunding project where we’re looking for £12 each from 500 individual contributors with an objective of raising £6000 to help fund the manufacture of a new range of Evolution sports safety eyewear. In return each £12 contributor gets two of the new model (two different lens colours) worth a minimum of £30.

We have worked with the largest safety eyewear manufacturer in Taiwan to identify the ideal model. It will be called Evolution Hunter and have four lens colour variants: clear, yellow, grey and grey with a blue mirror finish.

If you can help us please click here for the full story and how to take part in the crowdfunding.

Zero adds up to a lot

We have just taken in another delivery of Oakley’s EVZero model (the first delivery having sold out). One of Oakley's newest sunglass models, whilst multi-sport it will especially appeal to cyclists, golfers and shooting enthusiasts. The EVZero range is completely frameless making them incredibly light and really comfortable for all-day or extended wear. This rimless styling also helps to increase the field of vision. Oakley say they are the lightest model they have made to date.

This model is available with the new(ish) Prizm-coated lenses. PRIZM™ is a revolutionary lens technology that fine-tunes vision for specific sports and environments and provides unprecedented control of light transmission resulting in colours precisely tuned to maximize contrast and enhance visibility.

EVZero is now available in two lens shapes – Path and Pitch – both look and feel fantastic! Click here to see them.    

There are sunglasses and there are Eagle Eyes!

We are delighted to announce that we have added the American brand Eagle Eyes to our range, becoming the only UK eyewear retailer selling these extraordinary sunglasses.

The origin of Eagle Eyes began at NASA’s Jet Propulsion Laboratory where scientists developed ground-breaking technology that would protect human eyesight from the harmful effects of solar radiation light. The lens technology created by NASA resulted in Eagle Eyes which has earned official recognition from the Space Certification Program and is the only sunglass lens to receive the Lifetime Certified Space Technology™ seal of approval and the only sunglasses inducted into the NASA / Space Foundation Technology Hall of Fame.

Key features of Eagle Eyes:

• Developed from original NASA optic technology
• Utilise TriLenium® Polarized lenses that block out 99.9% harmful UVA, UVB radiation plus scattered blue light, and allow in vision-enhancing light rays for optimum visual acuity
• Triple Filter Polarization (UVA, UVB and Blue Light Eye Protection)
• 2 x Scratch-Guard™ Inner and Outer Lens Coatings
• Certified by the Space Foundation for UV and Blue Light Eye Protection

Now you might think that such premium technology comes at a premium price but actually Eagle Eyes are remarkably affordable with most models under £80. And FREE with every purchase is a very useful Eyewear Travel Kit worth £8. The styling of Eagle Eyes is really superb and we are sure that this will become one our best selling brands. Click here to see them.

Why lenses mist up and how to solve the problem

Why do lenses mist up? Fogging happens because of the so called ‘phase change of matter’.  Water vapour (from exhaled breath and sweat from your forehead) cools down when it comes into contact with the lenses. The cold lenses cause a phase change as the warm vapor surrounds the lenses and turns the air into a liquid. Fogging also occurs when the lens is colder than the air surrounding the lens. That often happens if you move from outdoors to the indoors. Or if you take your eyewear out of the relative warmth of a kitbag in cold air. A more technical explanation (should you be interested!) is that when the air near the lens is cooled by the lens, the relative humidity of the surrounding air will quickly increase.  As air cools it looses it’s ability to carry water vapour. Once the relative humidity reaches near 100%, water will begin to collect on the lens. Even in fairly dry air, if the temperature difference is great enough you will get lens fogging.

Fortunately there are now some really good anti-fog remedies available, many specifically designed for close fitting sports sunglasses and ski goggles. We now have several options in our accessories section including a new addition of anti fog wipes.

Pick up an Evolution bargain

Evolution is our own label range manufactured especially for us. It's become a great success story and we like to think that's because for sheer value for money Evolution is very hard to beat. But low prices doesn't mean compromising on quality – of the many thousands of Evolutions sold every year very few come back to us (a really tiny percentage) due to any sort of defect. That's why we provide a 2 year guarantee – we have that much confidence in their quality. Now we have set up a new section of the website where we're seling off discontinued and end of line models. However these are all new – not "returned" stock from our Evolution outlets. So you'll find some real bargains with prices starting at just £7.95 (including free UK delivery!). Click here to see them.

More exceptional value Uvex in stock

We have just taken in a new delivery of Uvex. Uvex is one of the world's largest eyewear manufacturers employing over 1000 staff at their factory in Bavaria (still a family owned business). As you would expect from a German company the quality is superb yet prices are highly affordable with most models under £30. Included in our new stock are several Category 4 (dark lens) models that will appeal to climbers, high altitude walkers and skiers. Click here to see them.  

Big reductions on all Oakley’s

We have some great reductions on all Oakley models right now – up to 40% off the normal retail price. Oakley is one of the most counterfeited brands in the world – there are loads of fake Oakley's out there. So if you see Oakleys being sold at prices that look too good to be true they are almost certainly fakes. We are an official Oakley stockist and needless to say all our Oakley's are 100% geniune. Oakley also have an exceptional customer care policy – on the very rare occasion that something goes wrong they really do have a "no quibble" exchange policy.  Click here to see our Oakley section.   

25% off 5 different Evolution polarised models!

    A really fantastic summer offer on 5 different Evolution polarised models; all featuring high quality glare blocking polarised lenses and supplied with a soft carry pouch, cleaning cloth and hard case. The normal price is £19.95 but for a limited period you can buy the Reflex, Catch (two colour options), Offshore, Pacific and Atlantic models with 25% off – now just £14.95 each! All Evolution models come with two-year guarantee covering materials and workmanship and we have a permanent offer on our Evolution range – buy any 2 models and get the lowest price one at half price! As an illustration if you bought one polarised model at £19.95 and one non-polarised model at £16.95 you would only pay £8.47 for the non-polarised one! Even if you bought 2 at £19.95 the second one would still be half price – only £9.97!

Keeping wrinkle free – and other good reasons for wearing sunglasses!

We do quite a lot of shows during the year and often get people coming on to the stand that say they don’t usually wear sunglasses but “probably” should. Usually we can tell they are not regular sunglass users by the wrinkles around their eyes! So no apologies for coming back to the subject of why it is so important to wear sunglasses outdoors, especialy in middle summer when the sun is stongest. Ultra-violet (UV) radiation from the sun can damage not only the skin of the eyelid but also the cornea, the lens and other parts of the eye – and lead to “crows feet” around the eyes. It’s well establised that UV exposure contributes to the development of cataracts and macular degeneration. To maximise protection for your eyes look for sunglasses that are UV400 rated (and CE Marked) as these block 99-100% of both UVA and UVB rays.

Every sunglass we sell on our website is UV400 rated. It’s also a myth that the darker the lens the greater the protection. The UV filter applied to sunglass lenses is actually clear so even eyewear with a clear lens can provided maximum UV protection. Closer fitting, sports style sunglasses that have a greater wrap will also prevent UV rays from coming in at the side, protecting eyes from every angle.

And more brilliant value brand new Evolutions!

Another new delivery of brand new Evolutions – made specially for us – adding to our ever popular and brilliant value own label range.These 4 new models are:

Evolution Revel

Featuring a 10 base curve full wrap fit, this multi-sport model will especially appeal to cyclists and triathletes. It has a black frame and grey one-piece lens with the option of a blue revo mirror finish. Featuring adjustable nose pads and flexible temple tips for a firm but comfortable fit. The UV400 rated lens is made from impact resistant, shatterproof polycarbonate and is also vented to eliminate misting. It’s supplied with a soft microfibre pouch and priced at just £16.95! Click here for the grey lens and here for the blue mirror.

Evolution Trail

Appealing to cyclists, runners, triathletes, bikers and other sports enthusiasts, Evolution Trail has the look and feel of sports eyewear costing many times the price. It features a lightweight but durable frame with adjustable nose pads. Lenses are made from impact resistant, shatterproof polycarbonate and are UV400 rated. It comes with a black frame and a grey one-piece lens with the option of a revo mirror finish. It’s supplied with a soft microfibre pouch and priced at just £16.95! Click here for the grey lens and here for revo mirror finish.

Evolution Catch

Primarily aimed at fishing and boating enthusiasts, Evolution Catch is a polarised model with timeless styling and features an ultra light lightweight frame for all-day wear. It is also “fold flat” which makes it ideal for carrying around in the smallest of pockets. It has a black frame with two lens colour options: polarised grey and polarised brown. The high quality glare blocking, distortion-free lenses are shatterproof and UV400 rated. It’s supplied with a soft carry pouch, cleaning cloth and hard case for just £19.95! Click here for the grey lens and here for the brown lens.

Evolution Antibes

Evolution Antibes is a unisex, ‘cross-over’ style (suitable for sports and leisure use) sunglass with glare blocking, polarised lenses. This model is small to medium fit making it ideally suited to teenagers, women or anyone with a smaller face.  The high quality lenses are distortion-free and UV400 rated. The black frame is super strong and comes with two lens colour options: polarised grey and polarised brown.  Priced at just £19.95 it’s supplied with a cleaning cloth, soft carry pouch and hard case. Click here for the grey lens and here for the brown lens.

All Evolution models have a two year guarantee covering materials and workmanship and don’t forget we have a permanent offer on our Evolution range – buy any 2 models and get the lowest price one at half price! As an illustration if you bought one polarised model at £19.95 and one non-polarised model at £16.95 you would only pay £8.47 for the non polarised one! Even if you bought 2 at £19.95 the second one would still be half price – only £9.97!

5 Good Reasons For Wearing Sunglasses

There are many reasons for wearing good quality sunglasses – here are our top 5:

1. Prolonged exposure to solar UV radiation can result in acute and chronic health effects on the skin and eyes. Worldwide some 12 to 15 million people become blind from cataracts annually, of which up to 20% are caused by prolonged sun exposure. The two main eye problems associated with UV rays are:

  • Macular Degeneration: this is the main cause of vision loss especially for older people.
  • Cataracts: UV rays, especially UVB rays, can lead to cataracts. A cataract is a clouding of the eye’s natural lens, the part of the eye that focuses the light we see.

So apart from wearing sunscreen to prevent skin cancer (which causes at least 2000 deaths annually, just in the UK) wearing good quality sunglasses is essential the moment you step outdoors and especially in summer.

2. Spending time in windy, dusty areas can irritate and damage your eyes and the best way to protect yourself is by wearing sunglasses that keep your eyes safe from the elements. Getting sand in your eyes can be very painful and dangerous. Tiny grains of sand can actually scratch your eye and can cause permanent damage. Sunglasses that fully cover your eyes are a great way to keep sand out.

3. Bright sunlight can be a trigger for migraines and bad headaches. Wearing sunglasses will help reduce both the frequency and intensity of these painful occurrences. Even if you’re not a headache or migraine sufferer, wearing sunglasses when out in the sun can help reduce eyestrain and fatigue, meaning you’ll enjoy your time outdoors even more.

4. In addition to eliminating harmful UVR, close fitting sports styles sunglasses with polycarbonate lenses will keep out wind, dust, dirt, rain and most importantly provide impact protection to your eyes.

5. Looking good! We all know that that wearing sunglasses improves the way we look. Sunglasses can also preventing wrinkles (or “crows feet”); wearing them means you don’t squint in direct sunlight and squinting can increase the wrinkles around your eyes.

Most optometrists recommend wearing sunglasses anytime you are outdoors, particularly in the summer, when the level of UV radiation is triple that of other times of the year.  It’s vital that when choosing sunglasses to make sure they are UV400 rated (this should be marked on the sunglasses, usually inside the temples) which means they will provide 100% protection from UVR. Every single model on our website is UV400 rated. Please also remember that it’s a myth that the darker the sunglasses the more protection you gain from UVR – the UV filter applied to the lenses is actually clear so even a very light coloured lens can provide full UV protection if the eyewear is UV400 rated.

Out & About

We have already done a few Shows this year (5 so far). Our own label Evolution range is usually the big seller at events (because it's fantastic value for money!) and it's gratifying when customers come up to our stand and say they bought a £15 pair of Evolutions 3 years ago and they're still going strong! We have a few more shows still do thids year:

UK Game Fair, Stoneleigh (Coventry) 22-24 July

The Game Fair, Ragley Hall (Stratford Upon Avon) 29-31 July

BBC Countryfile Live, Blenhiem Palace (Oxford) 4-7 August

Midland Game Fair, Weston Park (Telford) 17-18 September

The one we're most looking forward to is BBC Countryfile Live. The TV programme gets between 6 – 8 million viewers every Sunday so it will be interesting to see just how big the visitors numbers are!

If you're planning to visit any of the above please do come and see us – we always have very special show offers!  

Just arrived – two super new Evolutions

We have just taken delivery of two brand new Evolution models and we could not be more pleased with them.
Evolution Nantucket is a unisex leisure sunglass with contemporary styling. It’s available with a black or tortoise frame and Class 1 optical quality UV400 rated lenses. It’s lightweight and really comfortable for extended wear. It also has other special features like an anti-scratch lens coating. Priced at just £19.95 it comes supplied with a cleaning cloth, soft carry pouch and hard case. Click here for the black model and here for the tortoise. 

The other new addition is called Evolution Switch and it’s a 3 Lens Interchangeable Set supplied with grey, yellow & orange lenses. Lenses are one piece and Class 1 Optical Quality. Lens changing is simple and quick and the rimless frame provides totally unobscured vision. Lightweight for all-day wear the lenses have hydrophobic (water) & Oleophobic (oil) lens coatings that repel water, dust, oil, fingerprints smudges and dirt. It also has an anti scratch lens coating. The UV400 rated lenses are made from impact resistant and shatterproof polycarbonate. It also featues non slip nose pads & temple tips. Priced at just £39.95 it’s supplied with a cleaning cloth, soft carry pouch & hard case. Click here to see it.

Fab Floats – new 2016 models added!

We've just recieved a delivery from Floats, the American brand based in South Beach, Miami. Lots of fantastic new 2016 models. All Floats models use high quality polarised lenses. They seem to have a knack of coming up with ever more stylish sunglasses – they look terrific. We have been selling Floats for over 8 years and in all that time have had a tiny number back – so you can be confident that they are very well made. They are all sold with both a soft carry pouch and hard case – at under £25 simply amazing value! See them here.     

When trust has some meaning

Some coverage in the media recently about a property sales company that was using Trust Pilot for customer reviews. But the '5 Star' overwhelming positive reviews featured on their website didn't match the actual overall rating on the Trust Pilot website – it was actually far less positive. So what this company had done apparently is simply feature the good reviews on its website.  Well that cannot happen with our independent quality mark which is Trusted Shops. We have no control at all on the reviews – they are posted (by our customers) on the Trusted Shops website which is linked to our website. So they are real, actual "undoctored" ratings. And currently 5 Star!  Incidentally if you're wondering why we don't have thousands of reviews it's because Trusted Shops will only feature recent reviews – all older reviews (and the rating generated by them) drop off after a few months. So yet again you know that the rating reflects recent customer experiences. 

And another new delivery – from Italy

We have just taken in many brand new 2016 H1N1 models. This Italian brand specialise in super stylish (from Italy – what else!) polarised sunglasses – indeed every single model has polarised lenses. They have some sports styles frames but most are leisure styles – and they look stunning. All the frames are lightweight – some are incredibly lightwight so you would hardly know you’re wearing them. They are also all supplied in a very high quality hard case with cleaning cloth. With most models in the range priced at under £25 they really are brllliant value for money. See them here.   

Lots of leisure styles to choose from

As our name suggests, we specialise in sports sunglasses and eyewear but we also have lots of leisure styles too – probably 20% of the 1000+ models on the website are leisure styles. Some brands we sell like MontanaFloats & H1N1 have more leisure style models in their range than sports styles. Summer is nearly here so if you need a new pair of sungasses we have a very large choice of high quality but affordable options – we have put most (but not all) of the leisure style sunglasses we sell in our 'Just Leisure' section. Have a look!

New over glasses for driving at night

Driving at night can be dangerous due to limited light and blinding glare from headlights and streetlights. The latest generation of superbright HID ‘white light’ headlamps can really dazzle on-coming drivers. To deal with this Hilco, the specialist Optical distributor, have just introduced a new addition to their range of Haven over glasses called ‘Night Drivers’ with yellow lenses. Yellow lenses have been proven to be beneficial for night driving since they improve contrast, reduce glare and improve overall visibility in low light & during rain and fog.

Feature / Benefits of these new Night Drivers include:

  • Subtle yellow lens tint passes global standards for traffic light transmittance
  • Polycarbonate lenses with  anti-reflective coating  to reduce glare
  • Impact-resistant polycarbonate lenses provide 100% UVA/UVB protection
  • Night Driver TM Pro lenses make objects distinguishable in low light conditions by enhancing depth perception, clarity and detail.
  • BendToFit™ temples for a custom fit.

Of course you don’t have to be a spectacle wearer to benefit from them – you can wear them alone!

Click here to see them

Here’s why you should keep a pair of polarised sunglasses in the car

Recently a traffic pile up in North Carolina involving 130 cars was caused at least in part by the glare of evening sunshine reflecting off a wet road after recent rain. We have all experienced this – heavy rain followed by a spell of bright sunshine. This can lead to very high glare conditions. When combined with low sun it can dazzle drivers making it very difficult to see – and clearly hazardous. According to an analysis by the AA, dazzle is a factor in the injury of 3900 road users each year – an astonishingly high figure. These are the conditions when polarised sunglasses really help – that's exactly what polarised sunglass lenses are designed to do – stop glare reflecting off a hard surface like a road. The difference between normal sunglasses and polarised sunglasses in cutting out glare reflecting off a surface is huge. So why not keep a pair of polarised sungases in the car? We have a huge choice available starting at just £14.95. Click here to see them.

The season of new arrivals!

This is the time of year we take in new stock from our numerous suppliers – some is to replenish winter stock levels but the majority are new editions – brand new 2016 models. Two recent deliveries are Sea River and Montana. Sea River is the french brand specialising in polarised sunglasses with many aimed at fishing enthusiasts (hence the name!). They all have high quality glare blocking lenses and most models are under £30 – great value. Have a look here.

We've also taken in many new models from Montana, the Italian brand. Again these are all polarised. They're stylish too as you would expect from an Italian company! And for sheer value for money they're very hard to beat with several models at just £14.95! See them here.    

The easy way to buy prescription sunglasses

A little while back we set up a new e-commerce website called SunOptical to enable customers to buy prescription sunglasses online. It runs as a subsidiary operation to Sunglasses For Sport but features all styles of sunglasses with a very wide selection of both leisure and sports styles. We're very pleased with the reaction from customers and much feedback that the online ordering (including entering prescription details) is really easy to use. There is a lot of competition out there with many of the big high street opticians offering prescription sunglasses at low prices but we are doing our best to keep competitive with fully inclusive prices (frame and prescription lenses) starting at just £49.95 including free delivery. So, with summer coming, if you know of anyone – family member, other relative, friend or work colleague – that needs prescription sunglasses please tell them about www.sunoptical.co.uk

More fantastic value Eyelevels

We have just added several new 2016 Eyelevel models. For sheer value for money Eyelevel are very hard to beat. Almost all the EyeIevels we sell have polarised lenses and we supply all these polarised models with both a soft carry pouch and hard case. The new models are: Clearwater, Expert, Floatspotter, Jetty, Quayside, River and Sicily. Great quality yet affordably priced at just £19.95 ea. Check them out in our Eyelevel section.  

Only buy genuine Oakley from an official stockist

There can be few brands worldwide that have been more copied by counterfeit operations than Oakley. Some are brazen and actualy use the name, others try and con unsuspecting customers by using 'Oakey'. Recently one our customers bought an 'Oakley' from an online store but was immediately suspicious as the quality of both the frame and lens didn't look right, yet this store insisted it was genuine. He sent us an image and we could tell right away it was a copy. We suggested he went to trading standards as this outlet was clearly dealing in counterfeit goods – a very serious offence in the UK. Typically these copies are offered at around £30 – and that is well under our trade buying price from Oakley for the genuine article. So if it looks too good to be true it usually is! So don't take chances with Oakley – only buy from an official, authorised Oakley stockist. And as an official Oakley stockist we have a great range available including some brand new 2016 models.  Oakley really do deserve their premier reputation. Any (genuine) Oakley will give years of use with an unrivalled combination of style, function and performance. Click here to see all our Oakley's.     

4 different Evolution polarised at the special offer price of just £14.95!

Right now we have 4 different Evolution polarised models at just £14.95 including a cleaning cloth, soft carry pouch, hard case and of course free delivery! Each has strong, durable frames and glare blocking polarised lenses. The 4 models are Evolution Offshore, Evolution Atlantic, Evolution Reflex and Evolution Pacific – their normal retail is £19.95 but you can buy now for just £14.95! Offer ends 29 February 2016.

Keep to the established sunglass brands – you only have one pair of eyes

      On holiday in some sunny resort or even closer to home we have all seen the street vendors and market stalls selling cheap sunglasses. Some will even (fraudulantly) have a CE Mark and UV400 label on them and we've all been tempted by their ultra low price. But it's not worth the risk. Whilst these cheap sunglasses with have tinted plastic lenses many will not have the correct UV filter on them which screens out harmful UVR. And that's where the problem comes in – wearing cheap sunglasses with no UV filters poses an even greater danger than wearing none at all because the pupils will dilate allowing more harmful rays into the eye. Don't take the risk! Stay clear of these cheap sunglasses and only buy established, reputable brands. It doesn't mean you have to spend a fortune either – many budget brands selling at under £20 (including our own Evolution range) provide 100% protection from UVR – the same level of protection as brands costing 5 or 10 times as much.       

 

        

Ski Goggle Sale – Upto 50% Off!

Ski conditions in the Alps have improved dramatically in the last 7 days – what were bare pistes now finally have snow. As much as 300cm has fallen on upper pistes and at least 50cm on many lower pistes. Skiers that have been holding back on booking their holiday are now making plans to head off to the slopes again as the forcast is for a lot more snow to come. And some good news too if you're looking for new goggles because we have just reduced virtually all the prices on the ski goggles we sell with as much as 50% off! We have several models including some really great quality BLOC goggles for just £19.95! Click here to see them all!   

More Uvex models added – exceptional quality …unexceptional prices!

  We have just added quite a few new Uvex models. We're always amazed at how a German company can make such a high quality product at such low prices – especially when they are actually made in Bavaria and not in the Far East. These models are just packed with features like anti-fog and anti-scratch lens coatings but some are retailing at just £14.95 (including free UK delivery) – really incredible value. Click here to see them in our Uvex section .

Great deals on Tifosi

We've just reduced many of the prices on our extensive range of Tifosi sports sunglasses. Tifosi is probably the world's fastest growing sports eyewear brand. A family owned business based in Georgia in America they are now the No 1 brand for cycling eyewear in US cycling stores. But whilst they are building a rapidly growing following amongst cyclists their excellent value eyewear is suitable for many other sports such as running, golf, tennis and shooting. Included in the range is a genuine first in sports eyewear – the Escalate model which is actually 3 models in 1! Check our our reduced prices by clicking here. 

Christmas gift ideas!

If you’re looking for Christmas gift ideas here are a couple of great value offers:

Christmas Sunglass Gift Pack – over £50 worth of sunglasses & eyewear accessories for just £24.95.

Bushnell Powerview 8 x 21 Pocket Sized Binocular – Just £17.50 (Over 40% off).

Lens Care To Go Kit – a great little stocking filler and just £4.95!

In our Special Offers section we always have a big selection of reduced price sunglasses on offer with up to 50% off. Click here for that section.

Don’t forget your sunglasses

A Manchester company called Tyres on the Drive have just issued a 10 point safety list for winter driving. Number 1 on their list was 'Don't forget your sunglasses' the reason being that even if you set off in horrible weather it can change suddenly (as we know only too well in the UK) and the sun can come out; at this time of the year that means low sun which can de direct in your eyes making it difficult to see. So why not keep a pair of sunglasses in the car at all times! And what better way to do that than with our Shade Dock Station – available from our accessories section. To see the 10 point winter driving tips click here http://bit.ly/1PLAPNj

     

Looking like James Bond

In the new James Bond movie Spectre, Daniel Craig as James Bond is seen wearing a pair of Glacier Sunglasses made by Vuarnet, the sunglass company created by Olympic downhill skiing gold medalist Jean Vuarnet in 1957. This particular vintage model, seen in the Bond movie, first appeared in the 1980s and featured polarised glass lenses and leather side shields. They were not only highly popular on the slopes but became the sunglass of choice with some famous personalities like Miles Davis, Mick Jagger and Jeff Bridges. Now we might not stock this actual model but we do have some that are very similar in style: the Loubsol Cortina and Jorasses models and the (quite) new Cebe Lhotse model. Check them out in our Ski Sunglasses section. 

Who invented sunglasses?

Fans of the British TV drama Downton Abbey have always been quick to spot historical innacuracies in the series. This happened in one of the last episodes of the final series when several of the cast members were seen wearing sunglasses at a race track in 1926. And you can understand why many viewers felt the producers had "dropped a clanger" because it's always been widely accepted that Sam Foster, founder of Foster Grant, first introduced sunglasses in 1929. He is certainly credited with getting sunglasses into mass production. From selling his first pair on the 'Boardwalk' at Atlantic City in 1929 they immediately took off, helped in no small part by the quick adoption of several big movie stars of the day. However, W H Brock, Professor of History at the University of Leicester, writing to The Times newspaper, said that the characters in Downton Abbey were correctly portrayed wearing sunglasses in 1926. And he's right! Sir William Crookes was developing sunglasses in the early part of the 20th Century and he went into partnership with a Wigmore Street Optician (owned by another Sir William – Willam Wingate) and by 1920 sunglasses (then known as 'Crookes Lenses') had become the very height of fashion. 

Brand new Evolution brochure – check it out online!

As you may know we have our own label range of sunglasses and eyewear called Evolution. Launched in 2007 with just a few models it now comprises over 40 different models including polarised sunglasses, interchangeable multi-lens sets and options for prescription wearers. It’s been a great success story because we genuinely believe that for sheer value for money Evolution is very hard to beat! All models comply with BS EN ISO 12312-1; they are CE marked and UV400 rated providing the maximum protection from UV radiation. And we provide a 2-year guarantee (please note this excludes scratches to lenses but covers materials and workmanship). Click below to see the online Evolution catalogue.

Take a look at some new Montana’s

We've just added some more Montana models to the range we sell – this affordably priced sunglass brand is owned by one of Italy's largest eyewear companies that operate throughout the world and they're designed by the company's own team in Switzerland. They are well made with ultra light frames making them ideal for all-day wear. And they ALL feature glare blocking polarised lenses.  At under £20 and most models supplied with a high quality case they really are fantastic value for money. Click here to see them.

What a clever idea….

We’re constantly adding to the range of eyewear accessories we sell and we’ve just added a brand new, really innovative ‘Lens Care To Go’ kit and as you might imagine with a name like that it’s from America! It’s a super handy, simple, portable and highly effective kit containing a refillable 5ml lens cleaning spray and a 14cm circular Microfibre cloth encased in a handy, compact hard-shelled carrier. This can easily be clipped to a belt, sports bag, button hole, rucksack, handbag and much else. Simply spray the lenses, clean with the Microfibre cloth, pull the cord to retract and it’s ready for next time. We think it makes a great gift too (Christmas is coming…..!).

Sunglass or Goggle? Have both!

We are coming up to that time of year that ski enthusiasts planning their winter holiday realise that some new ski eyewear is needed. And of course each year there are many first time skiers needing a full complement of kit. And the question is goggle or sunglasses? For sure if you are a snowboader then goggles are essential but recreational skiers don't always want to wear large tight fitting goggles – with or without a helmet. So why not consider a new model we've had made for our Evolution own label. It's called Evolution Elan and it's really 3 models in one: it can be worn as a sunglass (either full frame or half frame) or as a compact goggle by replacing the arms with the elasticated, adjustable strap supplied. In goggle mode it is worn with the full frame shock absorbing foam gasket. In sunglass mode it can be worn with and without the gasket (without the gasket it becomes a half frame sunglass). There are two colour options and both feature temples with striking graphics to the temples. One of the options features Category 4 very dark lenses making it ideally suited to high altitude walking, climbing and skiing. All this and it's only £24.95 with soft and hard case supplied! You can find both colour options of Elan in the Evolution section.   

Stop The Mist

Most sports eyewear has close fitting wrap around style frames – to keep out the sun, wind or even rain. That can however limit air movement and make them more prone to fogging / misting up. This time of the year it can happen more frequently as sungasses kept in the 'warm' of a pocket, kit bag or home hit much colder outside air – it's that sudden change of temperature that causes misting up. The good news however is that there are some really effective low cost anti fog remedies around. We have 3 in the 'Accessories' section of the website that all work well (we've "road tested" each one!). One is made for us (we call it Super Anti Fog) by a German company that specialises in anti fog solutions solutions, another is from the British lens care company Calotherm (called Calosport) and the other is an American product called Fog Buster (does what it says on the tin!!). Click here to find them. 

‘The Midland’ – our final Show of the year

We will again be exhibiting at The Midland Game Fair over the weekend of 19 & 20 September at Weston Park near Telford in Shropshire. It will be our 8th year at the Show. It's a great celebration of country and field sports, attracting around 80,000 vistors over the 2 days. Our stand is at the top of 'Gunmakers Row' and as usual we'll have some very special Show offers. If you're visiting do please come and say "hello". 

End of season big discounts on BLOC

We have some terrific "end of season" special offers on BLOC, the British pioneers of sports eyewear. There's a great selection to choose from with discounts ranging from 30 – 50%, yes some are half their normal price! BLOC are renowned for their durability with really strong frames and all BLOC lenses are class one optical quality with exceptional visual acuity and excellent impact resistance. And with these big reductions they're simply fantastic value! Find them in our Special Offers section.

A little goes a long way

A short while back we added a new lens and screen cleaner to our range and as we said at the time we have tried (and sold) many different lens cleaners over the years but this British made solution is truly outstanding and easily the best we have ever used. You can use it on sunglasses, goggles, visors, spectacles, device screens (mobiles, tablets & laptops) & more. It’s brilliant at effortlessly removing finger prints, traffic film, dust, dirt, grime and smudges. We sell it in a small 15ml bottle with a free high quality microfibre cleaner. What has also surprised us is just how long this little bottle lasts – it will easily clean two standard sized lenses 40 to 50 times. So at just £3.95 (with the free cloth) it’s fantastic value.

Only Oakley…

We have just taken delivery of additional Oakley stock including a couple of new models one of which is the amazing Jawbreaker. Only Oakley with their extraordinary track record of innovation could design a sunglass that has all the key elements of success – striking design, truly superlative optics and yet another incredibly clever way of lens changing (it's an interchangeable model). In Oakley's own words: 'Jawbreaker™ is the ultimate sport design – answering the demands of world-class athletes with a 40 year heritage of uncompromising excellence. Oakley innovation has reached the pinnacle of performance by offering everything from surge ports for cooling airflow to Unobtainium® components for a comfortably secure fit, and with the hassle-free lens changing of Switchlock™ technology for vision optimization in any setting'. See the new Jawbone in our Oakley section

Grey or Brown?

The most popular sunglass colour is grey and the majority of sunglasses sold, especially those you might categorise as 'designer' and 'fashion' styles have grey lenses or grey-green lenses (as favoured by Ray-Ban). It's always a surprise to us when we do shows that there are so many people that have never tried sunglasses with brown lenses, the most obvious option to grey. Both grey and brown lenses are typically Category 3, that is they provide the same (high) protection against strong sunlight – the same level of tint. But there is a big difference in what you will see. A grey lens only dulls light – it doesn't change the colour of objects. A brown lens on the other hand adds contrast and gives a 'warm' appearance. Importantly everything in the field of view will appear 'sharper' than with a grey lens. Often it will come down to personal preference but it you are not familiar with brown lenses give them a try – you might be surprised at how contrast can help with vision. Incidently, as we have mentioned before, the level of tint or the darkness of the lens has nothing to do with UV protection. The UV filter applied to lenses is actually clear so a clear lenses can be UV400 rated – the maximum protection from harmful UVR.  

Good luck to William Sichel

William Sichel is a renowed ultra distance runner and sponsored by Sunglasses For Sport. He's just setting off on his latest adventure and we wish him the very best of luck. He's taking part in 'La Ultra', the World's Highest Ultra-Marathon which starts on August 16th in Indian Kashmir.

The race has an average altitude of 14,500 feet/4400m with three mountain passes to cross which are around 18,000 feet/5000m. These are, apparently, the highest motorable roads in the world. Runners have been warned to expect temperatures ranging from minus 10C on the mountain tops, to plus 35C in the valleys – so a huge range to cope with.

Just 16 runners will be involved in total, with 5 of them joining William in his part of the event which is 207 miles long and last year, the first running of the 207 mile event, just one runner was able to finish.

If anyone can do it William can, a remarkable man and multiple world record holder. Have a look at: www.williamsichel.co.uk

Did his sunglasses make the difference?!

As a follow-up to the last blog many congratulations to Zach Johnson on winning The Open golf championship at St Andrews, after a nail biting and thrilling 3-way play-off held in the evening (of 20th July) on the Old Course.Zach was wearing his Oakley's throughout the 5 days and wore them to the very end. Did they make the difference? We'd like the think so! Zach is an Oakley sponsored athlete (he also wears their golf apparel). As far as we could tell he was using Oakley's persimmon lens for the play-off which is basically orange and that would be a good choice at that time of day in overcast conditions. Orange filters blue light which is the hazy end of the light spectrum. It means everything appears in sharper focus – in "high definition" It's also a great colour if your eyes are tired. If you have never tried an orange lens (many of our interchangeabkle sets come with one) you'd be amazed at the difference they make.   

Good to see more top golfers now wearing sunglasses

Watching The Open golf championship it's noticeable that more and more of the world's top golfers are now wearing sunglasses including some of the big British names like Justin Rose, Lee Westwood and Ian Poulter. Of course in recreational golf you're more likely to see a golfer wearing sunglasses than not so it is a mystery why even more pro's don't wear them. From our perspective there are two very big reasons why they should be worn:

– The right sunglasses will help a golfer judge distance, focus without glare interfering with vision and see the contours of the green far more effectively.

– The damage that long term exposure to UVR causes. Pro golfers are spending vast amounts of time outdoors. Without sunglasses protecting their eyes they are risking damage to their eyes from extended exposure to UVR such as macular degeneration and cataracts, not to mention deep lines around their eyes.

If you scroll to bottom of our golf section you'll find a longer article on why golfers should wear sunglasses.

Getting ready for the CLA

We're just starting to get everything ready for our stand at The CLA Game Fair, our most important event of the year. The Game Fair is one of the UK's largest outdoor consumer shows attracting over 130,000 visitors in 3 days. It's the biggest celebration of field and country sports in Europe with over 850 exhibitors. This year it's being held in the wonderful grounds of Harewood House near Leeds from 31st July to 2nd August. Our stand is in 'Gunmakers Row'  stand no. T1533. As usual we'll have some very special show offers!  For information about the event click here 

Like buses…

Yes, they’ve all come at once! Another big delivery of brand new Evolution models made especially for us. And as with all Evolution models they are very well made with high quality frames and lenses yet retailing at really affordable prices. Where to start?!

Evolution Dude…this is a smaller fit model ideally suited to teenagers and people with smaller faces. It’s a true sports style model suited to multiple different sports. The straight, super slim temples make it ideal for wearing with a helmet. It’s priced at just £14.95! Two colour options are available.

Evolution Tours… as with our new Evolution Dynamo model, Tours is made with cyclists in mind but will nonetheless also appeal to other sports enthusiasts. Looking like it should cost at least 5 times its (£14.95) price it has impact resistant, shatterproof vented lenses (to stop misting). Two colour options are available; click here and here to see them.

Evolution Freestyle… this is a floating frame design meaning it will not sink in fresh or sea water. It’s a sports goggle that has POLARISED lenses and comes with an integral elasticised, adjustable strap. It will appeal to many different sports enthusiasts such as off road cyclist, surfers, water skiers, para gliders, snow skiers, climbers, freefall parachutists and other extreme sports /adventure enthusiasts. And it’s priced at just £19.95! Two colour options available click here and here to see them.

Evolution Elan… now this something a bit different! It’s a versatile combination sunglass and goggle. The Elan is really 3 models in one: it can be worn as a sunglass (either full frame or half frame) or as a goggle by replacing the arms with the elasticated, adjustable strap supplied. In goggle mode it is worn with the full frame shock absorbing foam gasket. In sunglass mode it can be worn with and without the gasket (without the gasket it becomes a half frame sunglass). There are two colour options and both feature temples with striking graphics to the temples. One of the options features Category 4 very dark lenses making it ideally suited to high altitude walking, climbing and skiing. Click here and here to see this amazing new model.

Evolution Ocean (black frame).  This is a new colour option on our highly popular super stylish Evolution Ocean polarised model (previously only available with a tortoise frame). Not only that but it now comes with a premium grade 1.6mm optical quality polarised lenses. Fantastic value at just £19.95. It’s even available as a 3 lens set too! Click here to see it.

Why we need to wear sunglasses

This is the time of the year (here in the UK) when the sun is at its strongest – this strength of the sun’s ultraviolet (UV) radiation is expressed as a Solar UV Index or Sun Index. The UV Index does not exceed 8 in the UK (8 is actually rare; 7 can occur on exceptional days such as this period around the summer solstice). Indices of 9 and 10 are common in the Mediterranean area. What we do know now is that prolonged exposure to solar UV radiation can result in acute and chronic health effects on the skin and eyes. Worldwide some 12 to 15 million people become blind from cataracts annually, of which up to 20% are caused by prolonged sun exposure.

There are 3 types of UV rays but only two are potentially damaging i.e. UVA and UVB.

UVA – can hurt your central vision. It can damage the macula, a part of the retina at the back of your eye.

UVB – can affect the front part of your eye (the cornea and the lens) and these rays may cause even more damage to your eyes than UVA rays.

The two main eye problems associated with UV rays are:

  • Macular Degeneration: this is the main cause of vision loss especially for older people.
  • Cataracts: UV rays, especially UVB rays, can lead to cataracts. A cataract is a clouding of the eye’s natural lens, the part of the eye that focuses the light we see.

So apart from wearing sunscreen to prevent skin cancer (which causes at least 2000 deaths annually, just in the UK) wearing good quality sunglasses is essential the moment you step outdoors and especially in summer. All good quality sunglasses should be UV400 rated providing the maximum protection from harmful UV rays and every single sunglass we sell on our site is UV400 rated.  And as we always say “don’t forget the kids”, since eye damage from UV radiation builds over time, it is important to protect the eyes of children, which are particularly sensitive to UV radiation.

Tifosi break new ground with Escalate model

Genuine innovations in the world of sunglasses and eyewear are few and far between. Hard to believe for example that polarised lenses were invented in the early 1930's! But we've just taken delivery of a new range from the American brand Tifosi (I know….it doesn't sound American….it's actually the Italian word for "super enthusiast"). Their new model called 'Escalate' is genuinely ground breaking. It's a concept they have called Interchangeable Componet System and for the first time, you not only get a multi lens interchangeable set but a choice of full frame or shield (frameless) styles – all in the same kit. It’s basically 2 models in 1. You can quickly connect the arms to either of the two shield (frameless) lenses or opt for the either of the two lens held in the full frame to give a completely different look and feel. Each Kit has two different shield (one piece) lens colours and another two lenses that fit the full frame (4 lenses in total). Clever stuff! We have 4 Escalate models in the Tifosi section – click here to see them.

And another brand new Evolution model!

Hot on the heels of the new Evolution Bermuda comes another great brand new Evolution model which we’ve called ‘Dynamo’.It’s been designed with cyclists in mind but we’re sure it will be popular with runners, triathletes, bikers and other sports enthusiasts. It features a really well made, high quality durable frame with shock absorbing foam sweat strip. It also has non-slip temple tips and nose pads. Lenses are Class 1 Optical Quality made from impact resistant, shatterproof polycarbonate and they are UV400 rated.

Two colour options are available:

White frame with grey lenses having a sunburst mirror finish

Black frame with grey lenses

The Dynamo is supplied with a soft carry pouch, hard case and cleaning cloth for just £19.95!

Click here to see the white frame and click here to see the black frame.

Just in! Brand new great looking Evolution Bermuda polarised model

Just arrived is a brand new Evolution model which we’ve called ‘Bermuda’. It’s terrific looking with a translucent dark grey frame and full wrap fit with high quality distortion-free polarised lenses. Ideal for boating, watersports, fishing, cycling, motorbiking and driving. Priced at just £19.95 it’s supplied with a soft carry pouch, hard case & cleaning cloth! Click here to see it.

Surely the best possible Father’s Day gift!

Stuck for a Father’s Day gift? Well we have something every Dad would want! A Father’s Day Sunglass Gift Pack! It’s got the lot… 3 different Evolution sunglasses including one of our best selling polarised models, a multi purpose lens & screen cleaner (with cleaning cloth), our German made anti-fog solution and an adjustable sports cord. All supplied in a really useful Canvas Bag with Velcro fastening.

Individually the contents of this pack sell for over £65. But you can buy this great Father’s Day Sunglass Gift Pack for just £35! And that includes free UK delivery.

Limited stocks so buy now!

Highly effective new multi purpose lens & screen cleaner

As you might imagine we have tried many different kinds of lens cleaners over the years but this new one we have just added to our accessories range is the best we have come across. It’s incredibly effective at removing finger prints, traffic film, dust, dirt, smudges and grime. You can use it on sunglasses, goggles, visors, spectacles, device screens (mobiles, tablets & laptops) camera lenses and more. And it’s British made. Not only that it’s supplied with a FREE high quality microfibre cleaning cloth.

More Fab Floats

We've just taken delivery of many brand new 2015 Floats models. From South Beach, Miami, we've been selling Floats for over 7 years and for sheer value for money they're very hard to beat with optical quality polarised lenses and strong but lightweight frames. Most models are under £25 and that includes a soft and hard case (and free UK delivery of course!). And they're fantastic looking; take a look – click here 

Come and see us at Highclere (Downton Abbey!)

Coming up over the Bank Holiday weekend is the Highclere Game & Country Fair (Sunday 24th & Monday 25th May) and we will again have a stand there. It's held in the grounds of Highclere Castle near Newbury – otherwise known as Downton Abbey. And as you'll have seen from the TV series the grounds really are glorious.  It's a super event with a wide variety of exhibitors and plenty of features/entertainment, so it makes a great family day out. As usual we'll have some very special show offers so if you're visiting do come and say "hello".  

Advertising works

You may have seen some really super ads for Serengeti placed by brand owner Bushnell (very large US optics company) that have appeared in the UK national press and their colour supp mags. Well they've worked! We've sold more Serengetis in the last 6 weeks than in the previous 6 months. We're really big fans of Serengeti – widely accepted as the best sunglasses for driving in the world, all Serengetis feature photochromic lenses that not only adjust automatically to light but block out the distracting blue light that can cause eye strain. Lenses are optically perfect and the very high quality frames are exceptionally strong but lightweight. They are not cheap but as with most things in life you do get what you pay for and looked after they will last many years.  

It started with a cupboard

When we started Sunglasses For Sport in June 2007 we had 4 brands and all our stock was in one cupboard.We've moved on a bit since then! We now have 18 brands including most of the biggest names in sports eyewear and the reason for writing this blog is that we've just gone through the 1000 mark for the very first time – that's over 1000 different models now on the website – and 95% are in stock. Oh and our stock room is quite a bit bigger!!

Loubsols are back!

We freely admit that our range of Loubsol’s has been somewhat depleted in recent months. But they’re back! And we’re really impressed with the new 2015 models. Loubsol are one of the biggest and best-known sunglass brands in France, specialising in high quality but affordably priced sports & leisure eyewear. All models feature lightweight, durable frames and optical quality, UV400 rated lenses. Take a look at the new range!

Why buy polarised sunglasses?

Polarised lenses are different to standard sunglass lenses; they have a special film either sandwiched between two other layers of the lens or applied to the front of a lens. What this special film does is eliminate glare off a surface like a pavement, road, water or snow. Glare makes it difficult and uncomfortable to see and can cause eye strain. It also distorts the true colour of objects and makes them harder to distinguish.  With polarised sunglasses you get glare-free vision, clear contrasts, more natural colours and reduced eye strain or fatigue. Because polarised lenses block glare off a surface they are popular with sailing, boating and watersports enthusiasts, fishing enthusiasts, snow sports enthusiasts, runners, cyclists and drivers.  To make it easy to choose a polarised model we have put them all into one section – click here to see them all.

New delivery of H1N1 with sports style options!

Sunglasses For Sport is the only UK retailer for the fabulous H1N1 sunglasses from Italy. A relatively new brand we‘re really impressed with the quality of both the frames and lenses. And being Italian of course they're super stylish! ALL models also have glare blocking polarised lenses and are supplied with a smart branded hard case and cleaning cloth. We have just taken in a new delivery and it includes several sports styles in addition to the leisure range. And at under £25 we think they are exceptional value for money. Click here to see them.

We’re at The Big One this weekend

We will be at 'The Big One' fishing show at Farnborough, Hampshire this weekend (22/23 March), stand number 130. The Big One has established itself as a 'must visit' event for fishing enthusiasts and you can be certain to pick up a bargain or two. We're using the Show as the official UK launch of the superb H30 range of polarised interchangeable sets. In addition we'll have a big range of polarised sunglasses on the stand including some half price offers! So if you are going to the show do come and see us!  

More new arrivals!

We mentioned in our last blog that new stock is coming from our suppliers almost by the day – we're tripping over boxes here! The latest being some fantastic new models from H1N1. Super stylish as you'd expect from an Italian company (incidentally, Italy has always had a major sunglass "industry" and more sunglasses are designed/manufactured in Italy than any other European company). Click here to see the new H1N1 models. And talking of Italy we have not just some new deliveries but a totallly new brand! We have just taken on the Montana range from Italy (but designed in Switzerland). They are all polarised and all under £20 – amazing value for money. Click here to see them. 

And another great new brand comes on board!

We have just added another great European range of sports & leisure style sunglasses: the Montana brand is owned by one of Italy's largest eyewear companies that operate throughout the world. All Montana models are designed by the company's own team in Switzerland. They are well made with ultra light frames making them ideal for all-day wear. And they ALL feature glare blocking polarised lenses.  At under £20 and most models supplied with a high quality case they really are fantastic value for money – click here to see them. 

It’s Spring and that means new deliveries!

It's Spring and the time of year when we take in new deliveries from the many brands we sell. A good example being Eyelevel. We have just had a new delivery including many new 2015 models. A British company, they specialise in good quality but affordably priced sports eyewear with all polarised models sold with a soft carry pouch and hard case for under £20! Click here to see the new models. We also have some special offers on Eyelevel too – all at under £10! They are featured in our Special Offers section – click here to see them.

New Evolutions!

We have just added two brand new Evolutions to our range. Regular customers will know that Evolution is our ‘house’ brand and made especially for us. The new models are Riva – a super stylish polarised model sold with a soft carry pouch, cleaning cloth and hard case for just £19.95. Click here to see it and Strike – a multi sports full wrap fit sports sunglass with Class 1 optical quality lenses sold with a soft carry pouch for just £14.95; click here to see it. And don’t forget we have a permanent offer on Evolution – buy any two Evolutions and get the cheapest one at half price. For example if you bought the new Riva and the Strike together the Strike would cost you just £7.48!!    .

SunOptical – Our new prescription sunglass online store

Behind the scenes we have been working on a brand new website SunOptical  that will sell a wide range of leisure and sports style prescription sunglasses direct to our customers and at really competitive prices. It’s a new division of Sunglasses For Sport Ltd and we've tried to make it as easy as possible to buy online and the website has loads of information about prescription sunglasses, how to choose and how to order from wherever you are: at home, at your desk or on the move. Click here to see SunOptical and we hope you like it and welcome any feedback you have. 

Why don’t top tennis players wear sunglasses?

For some sports like fishing, shooting, cycling and skiing, sports sunglasses have always been worn and in other sports like cricket, golf, athletics and running more and more professional and recreational / amateur sports enthusiasts are now wearing them. But why don’t top tennis players wear sunglasses?

We think the answer is probably because many tennis stadiums are relatively small, enclosed and with restricted air movement meaning the atmosphere can typically be humid. That means close fitting sunglasses will frequently mist up. But for recreational / club tennis players sunglasses can be a real advantage and of course they will protect the eyes from harmful UVR. Low sun (especially at this time of year) can be a major nuisance interfering with vision – caps will help but sunglasses even more so. And on hard courts sunlight reflecting off the surface can cause glare – polarised lenses will eliminate that glare.

Brown lenses are especially good because not only will they cope with strong sunlight but they add contrast – everything will appear a little sharper helping with definition. Blue lenses are also ideal as they “highlight” a yellow ball – it will be easier to see. Not many manufacturers sell blue lenses but we have one blue lens model available (in our Tennis section).

What Are Polarised Lenses And What Do They Do?

What are polarised lenses – what do they do? That’s a question we are often asked especially from visitors to our stand at exhibitions up and down the country. So here’s a little insight into how these special lenses work.

How Do The Lenses In Polarised Sunglasses Differ From Regular Models?

Polarised lenses are different to standard sunglass lenses; they have a special film which is either sandwiched between two other layers of the lens or applied to the front of a lens. With less expensive polarised sunglasses, typically under £40, the lens material will be Cellulose Triacetate, also known simply as triacetate and abbreviated to TAC. With this type of lens the polarised film will be applied to the front of the lens.

More expensive polarised sunglasses (usually over £40) mostly use polycarbonate lenses and the polarised film will be sandwiched between two other layers. It’s a more complex manufacturing process hence more expensive but results in a better quality polarised lens. However both TAC and polycarbonate polarised lenses will eliminate glare off a surface like a pavement, road, water or snow.      

How Do They Work?

So how do polarised lenses work? Well light waves from the sun travel in all directions but when sunlight strikes a surface, it becomes concentrated – this polarised light as it is called causes glare. A polarised lens will eliminate this light. The result is the ability to see light in its pure state. Objects will appear more defined, sharper and naturally coloured. Instead of squinting to minimise glare, a polarised lens will allow your eyes to see colours with true clarity.

Because polarised lenses block glare off a surface they are popular with sailing, boating and watersports enthusiasts, fishing enthusiasts, snow sports enthusiasts, runners, cyclists and drivers. When used for fishing a polarised lens means you will be able to see down below the surface of the water.

A Huge Range Of Polarised Sunglasses At Sunglasses For Sport

We have over 150 polarised models on our website and have also produced a video which fully explains how polarised sunglasses work – it’s in our video section.

We’re super enthusiastic about Tifosi!

Tifosi is the Italian word referring to a super-fan, an enthusiast and we're really delighted to add Tifosi to our range of top sports eyewear brands. Tifosi Optics was founded in 2003 by Joe and Elizabeth Earley and continues to be locally owned and operated, based in Georgia, USA. It’s an astonishing success story having now grown to become a global sports optics company; designing, manufacturing, and distributing to over 5000 retailers in more than 38 countries. In a little over 10 years it has also become the No 1 brand of cycling eyewear in cycling stores in the USA. The company philosophy is simple – offer the same high quality of materials and construction as much higher priced brands but at lower, more competitive prices. The brand has also now gone beyond cycling and is rapidly gaining a following amongst runners, golfers, shooting and outdoor enthusiasts. Click here to see them and we think you’ll agree – they look fabulous!

Out & About in 2015

We have booked up to do some shows in 2015 and if you're planning to attend any of them please do come and find us, say hello and of course take advantage of our special show offers! Here's where we'll be this year:

British Shooting Show – Stoneleigh (Coventry) 13 – 15 February

The Big One (Fishing Show) – Farnborough, Hants 21 – 22 March

Highclere Game & Country Fair – Highclere (Newbury) 24 – 25 May

CLA Game Fair – Harewood House, Leeds 31 July – 2 August

Midland Game Fair – Weston Park, Telford 19 – 20 September

New! Unique 3 Lens Polarised Sets

We are really pleased to have been appointed exclusive UK distributor for H3O. H3O is an American brand with a range of polarised 3 lens interchangeable sets. The unique feature is that all 3 lenses in each set are polarised even the lighter (yellow and clear) tints. As far as we know these are the only 3 lens interchangeable sets available where all 3 lenses are polarised. 3 models types are available: Ice, Rage and Surge. 

All models are sold as a set that includes 3 different polarised lens colours and they available in two grades: the 'Lite' economy range which features TAC polarised lenses and retails at £49.95 and a premium grade that features optical quality polycarbonate polarised lenses that retails at £89.95 – great value for money. Frames are very high quality designed to give years of use. All models are supplied with high quality hard cases with individual pouches for the spare lenses and a free set of frame cords.Before we actually saw it we were sceptical that there could really be polarised clear lens but it’s true – and it works! Click here to see them.  

What’s The Best Eyewear Colour For Winter Shooting?

Whether you are a clay or game shooter in winter you'll know that typically you have to contend with dull, overcast weather and light that fades rapidly in late afternoon. And without doubt the best shooting glasses colour to deal with this poor light is yellow.

Mellow Yellow Shooting Glasses

If you have never tried on yellow lenses you'd be amazed at the difference they can make. They really are "light enhancing". Ideal for low / poor light conditions and shooting in woods; yellow adds exceptional contrast – everything will appear in sharper focus and when the light is fading they will "hold" the light.

Sunglasses For Sports feature a wide range of eyewear with yellow lenses in our shooting section of the website and numerous lens interchangeable models that come with a yellow lens.

A Wide Range Of Shooting Glasses

As mentioned above, we’re experts when it comes to shooting glasses, with a number of exclusives like the Evolution Chameleon model. Be sure to visit the shooting section to see some great eyewear at even better prices.

On the horizon in 2015….

A little advance notice of some big developments (well we think they’re big!) from Sunglasses For Sport and all happening early in 2015.

SunOptical – behind the scenes we have been working on a brand new website www.sunoptical.co.uk that will sell a wide range of leisure and sports style prescription sunglasses direct to customers and at really competitive prices.

Tifosi comes on board – we will add the fabulous Tifosi sports sunglass to our range. This American brand has taken the US market by storm and is now the No 1 range of cycling sunglasses in their home market with a fast growing following in the UK too. We’re really impressed with the quality yet prices are sensible, making them a serious contender for “eyewear of choice” amongst cyclists.

H3O polarised sunglasses – we are delighted to have been appointed exclusive distributor for another American brand called H3O and it’s not often you can say they genuinely do have something unique about them. To our knowledge these are the only 3 lens polarised interchangeable eyewear sets where all 3 lens colours (including yellow and clear) are polarised. A polarised clear lens – really? That’s what we first thought but it’s true! We’re sure the H3O range will cause a big stir in the fishing market but they will also appeal to cyclists, skiers, watersports enthusiasts and others too.

So watch this space with much more detail on all these new arrivals early in 2015!

Snow falls finally kick starts Alps skiing

The ski season (at least in the Alps) has got off to a slow start but finally the “big storm” has arrived with heavy snow falls with the northern French and western Swiss Alps benefitting most, but many other parts of the Alps saw some snow. Overall it is looking a lot more wintry now than it was just a few days ago, with even the lowest resorts in Austria now covered by snow. This should see a surge of late ski holiday bookings especially as prices seem to have tumbled. So if you are heading to the slopes and need some new ski eyewear do check out our ski section which is divided into goggles and sunglasses for skiing – with some “bargain buys” to be had!

Evolution Chameleon Stops The Blast

In their December edition Clay Shooting Magazine conducted a shot blast test on many different brands/models of shooting glasses including our own Evolution Chameleon.

Beating The Blast With Evolution Chameleon Shooting Glasses

They fired a shotgun from 40 yards directly at the eyewear placed on a Styrofoam mannequin head. This is what Editor Huw Hopkins said about the outcome:

“Sunglasses For Sport has perfected the option of glasses for those who don’t want to spend a fortune on protection. The Chameleon range boasts eight different shades of lens and is available in a four lens set at a good price of £44.95. We opted to shoot the yellow lens which has an adjustable nose pad and is extremely lightweight for all-day wear.

“The one-piece lens was struck seven times across both eyes with only one showing the kind of force to deeply punish the lens but none got through and the [mannequins] head’s eyes were safe”

Proof that high quality shooting eyewear does not have to mean a high price tag. The Evolution Chameleon range of shooting eyewear is manufactured exclusively for Sunglasses For Sport Ltd.

Exclusive Evolution Chameleon Shooting Glasses

Half Price Evolutions

We have fantastic half price offers on some Evolutions – brilliant value at their normal price but with these half price offers they really are unbeatable buys. Just use the voucher codes shown when you pay at check out and the 50% discount will be applied.

Evolution Patrol Multi Sport Sunglass. Normal retail £14.95 but just £7.45 when you use voucher code ‘Patrol’.

Evolution Wing (Smoke) 3 Lens Interchangeable Set. Normal retail £34.95 but just £17.45 when you use voucher code ‘Wing3’.

Evolution Wing (Blue Revo)  3 Lens Interchangeable Set. Normal retail £34.95 but just £17.45 when you use voucher code ‘Wing3’.

Evolution Fusion   4 Lens Interchangeable Set. Normal retail £39.95 but just £19.95 when you use voucher code ‘Fusion’.

These half price offers will end on 19 December 2014 – last posting day for Christmas deliveries.

The ultimate mountain eyewear

We have just added a brand new 2015 Cebe model called 'Lhotse'. It's the latest generation of specialist mountain eyewear from the original pioneer of mountain eyewear (and the world's oldest manufacturer of sports eyewear). Lhotse has evolved from Cebe's famous 'Cecchinel' model which has been worn by more Everest expeditions than any other eyewear. All 3 Lhotse models have Category 4 lenses and are loaded with features like scratch resistant lenses, anti reflective lenses, spring hinges to the temples and detachable leather side shields. We feel certain that Lhotse will become the eyewear of choice for serious climbers, high altitude skiers and desert trekkers. Click here to see them 

High quality goggles without the high price tag

We have just taken in some brand new snow goggles from the fast growing British brand Wrapz. As with their excellent value sunglasses these goggles – called Freestyle – are simply loaded with features you expect to see in goggles costing a great deal more. So if you are looking to buy new goggles for your ski holiday why not check them out? There are 5 different frame/lens variations to choose from and all at just £29.95. See them in our Goggle section. 

Switch On The Light

As winter really sets in the day time light can be very poor with dull, overcast weather and nights that draw in all too quickly; a good time to be wearing sports sunglasses with yellow lenses.

Experience The Difference Sports Sunglasses With Yellow Lenses Make

If you have never tried on yellow lenses you'd be amazed at the difference they can make. They really are "light enhancing". Ideal for low / poor light conditions; yellow adds exceptional contrast – everything will appear in sharper focus and when the light is fading they will "hold" the light. It's even a good colour to wear when you're driving at night.

Check Out Our Sports Sunglasses Today

Sunglasses For Sports feature a wide range of eyewear with yellow lenses and numerous 3 lens interchangeable models that come with a yellow lens. Make sure you take a peek at our other collections of sports sunglasses too! We cover a whole range of sports with the eyewear to match.

Goggles or sunglasses?

If you are heading to the slopes this winter and looking to buy new eyewear you might be uncertain whether to go for goggles or sunglasses. 20 years ago most skiers wore sunglasses and only a minority wore goggles but the huge growth of snowboarding coupled with greater awareness of the risk of head damage has meant the reverse is now true – there are more goggle than sunglass wearers. By necessity helmets are worn by all snow boarders and more progressive, accomplished skiers tackling challenging snow runs and going off piste. And helmets and goggles go together.

But skiers that are not intending to tackle black runs all day and are content with more “sedate” skiing can quite happily get by with good quality sunglasses. But even at moderate speed cold wind can cause the eyes to water so it’s worth looking out for full frame (not half frame) models with a “full wrap” fit. And it’s always worth paying a bit extra to get a good quality frame that’s robust and durable and can take a few knocks – you don’t want to be half way up a mountain and find your sunglasses break the first time you fall over. We have a new guide to buying ski eyewear – if you’d like a copy just ping an email to: info@sunglassesforsport.com.

Why we’re Trusted

Across Europe there are over 14000 retailers that are independently audited by the Trusted Shops scheme. And, according to Trusted Shops, our current ‘Excellent’ customer rating of over 4.8 out of 5 puts us in the very top tier of customer rated shops. Trusted Shops certifies online shops by carefully checking a set of quality criteria before awarding this prestigious European trustmark. And the Trusted Shops scheme also offers you Buyer Protection so that you are protected against the loss of your purchase price payment in the event of non-delivery or after returning the goods – regardless of the method of payment. Click here for more info.

New Bloc delivery and what prices!

We've just taken delivery of some "end of season" stock from Bloc and passed on their extra discount to us – so they really are fantastic prices. Bloc are superb quality with strong, durable frames and Class 1 optical lenses. We've never found a single Bloc model that wasn't comfortable to wear – and they look great too! Click here to see these special Bloc prices.  

What do sunglass categories mean?

One of the questions we are asked from time to time is what do sunglass lens categories mean? The category number equates to a percentage of the VLT (Visible Light Transmission) that is, how much light the lens lets through. The higher the VLT the lighter the lens, conversely the lower the VLT the darker the tint will be, blocking more light coming through to the eye

Not all our brands provide this information and in reality almost all brown and grey (or ‘smoke’) lenses are Category 3. Primarily, sports sunglasses categories signify the density of the lens tint and there are 5 categories in total:

Category 0 is a clear or very light tint lens – mainly used for impact protection. Many Safety Eyewear glasses have a clear lens.

Category 1 is typically a yellow or pale / light tint. Not ideal for sunny conditions but OK in overcast conditions.

Category 2 is typically the orange, rose, blue and red lenses. Fine for partially sunny conditions giving a good amount of protection against sunglare.

Category 3 is for strong sunlight and the most common category because almost all brown and grey (or ‘smoke’) lenses are Category 3. Shop leisure style sunglasses.

Category 4 is typically a very dark grey or brown lens – ideal in mountains or desert where the sun is intense and there are high glare conditions. See our Category 4 sunglasses. They are not to be used when driving as the density of tint can make it dangerous to do so. All the Category 4 sunglasses we sell are clearly described as such.

sunglass lens category

It’s important to recognise that the tint or colour has nothing to do with UV protection – the UV filter applied to lenses is actually clear so even a clear lens can be UV400 rated (the maximum protection from UVR). Every single sunglass or eyewear model that Sunglasses for Sport sells on the website is UV400 rated.

Need Sports Sunglasses? Visit Sunglasses For Sport

Whatever sport you need eyewear for, we’ve got you covered. We stock sport sunglasses for loads of different activities including cycling, golf and running, and from the best brands including OakleyBollé and Tifosi. Our team will be happy to help out if you need any extra tips, advice or hints. Do you need sports eyewear? Make Sunglasses For Sport your first choice.

Free Evolution Patrol worth £14.95!

Buy any Evolution multi-lens interchangeable model (Quest, Chameleon, Fusion, Stream, Mission, Wing or Eclipse) with prices starting at just £19.95 and we’ll send you the great looking Evolution Patrol sports sunglass worth £14.95 completely free!! Yes it’s true! Just buy any Evolution interchangeable model between now and the end of October 2014 and you will also get the Evolution Patrol free.You don’t have to enter the Evolution Patrol in ‘check out’ – as long as you order any Evolution interchangeable model up to 31/10/14 you will also get the Patrol with your delivery. A fantastic offer!

The ABC of sunglasses

Peter Black, spokesman for the Optical Confederation, says there is an ‘ABC’ of eye conditions caused by over exposure to UV light.

‘A’ is for ageing – conditions such as cataracts and age related macular degeneration can be delayed or prevented if you protect your eyes from UV rays.

‘B’ is for burning of the cornea – sometime called “snow blindness” and you don’t have to be anywhere near snow – it can be caused simply by sunbathing without sunglasses. Symptoms include sore, gritty or watering eyes and sensitivity to sunlight.

‘C’ stands for cancer. UV light is the main case of malignant melanoma and other skin cancers; all can affect the skin around the eye. Malignant melanoma also affects the iris and retina inside the eye.

The obvious way to protect yourself from this ABC of eye conditions is to wear good quality sunglasses and, as Mr Black points out, it’s important to remember that sunglasses should be worn wherever you are in the world – UV light can penetrate clouds so it doesn't even have to be sunny for your eyes to be at risk.    

We’re at the Midland

Just starting to get everything ready for our stand at The Midland Game Fair which is being held at its usual venue – Weston Park near Telford, Shropshire (20 & 21 September). "The Midland" is a great celebration of field & country sports, attracting around 80000 visitrs over the two days. And amazingly the weather is usually good! It's our 7th year of exhibiting and we always look forward to it. Our stand will be at the top of 'Gunmakers Row' – if you're visiting do come and say "hello" and of course check out our very special show offers! 

A new take on prescription sports eyewear

We’ve just set up the blog page on the website and we’ll try to only “blog” when we have something new or interesting to say! So here goes – if you are looking for prescription sports sunglasses we’ve just taken delivery of a new Evolution model (made for us) called Geneva RX. It’s a really clever design featuring an “inner frame” for the lenses – this basically means the lens itself isn’t too curved but the sunglass frame is. The benefit being that it’s not a difficult job for an optician (most opticians struggle to do even 6 base curve lenses and they can rarely do 8-10 base). Have a look at the Geneva – it’s in our Prescription Options section. We have a new non- prescription version of the Geneva too – click here.

A new look

We have just given the website a "make over" with a new look. With more and more customers accessing websites from portable devices like tablets we wanted to make the search and shopping experience easier and simpler – and more suited to smaller screens. So the links for 'search by sport' and 'search by brand' are now much more prominent on the home page. And similarly we have made the search for specialist items like 'over glasses' easier – they are now higher up and more obvious on the left hand side of the home page. We hope you like the new look and as always we welcome your feedback!  

We love the sun but beware the damage it can cause

A very good article was posted in the Health section of the BBC News website pointing out that just as the sun can burn our skin, it can burn the surface of the eye, and exposure to ultraviolet (UV) rays is also linked to serious eye conditions. That's why wearing sunglasses is essential when outdoors in the summer as good quality (UV400 rated) sunglasses block UVR. Quoted in the article was Raj Das-Bhaumik, a consultant ophthalmic plastic surgeon at Moorfields Eye Hospital, London, who said: "We are exposed to UV light in greater amounts in the summer months, at altitude and whilst out in open water. Snow and water reflect light including UV so the exposure is greater. Eye protection by way of sunglasses or goggles is recommended to prevent damage from UV light, especially when we are exposed to UV light for prolonged periods of time."

Click here to read the full article. 

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We’re off to the CLA

Our next show is the CLA Game Fair – Europe's biggest celebration of field & country sports and one of the UK's largest consumer shows attracting 120000 visitors in 3 days. This year it's being held in the wonderful grounds of Blenheim Palace near Woodstock, Oxfordshire from 18 – 20 July. With over 800 exhibitors and a packed programme of entertainment you cannot fail to have a fantastic day. And of course we'll have our usual great range of special show offers. Our stand is no. L0806 (near the clay line). If you're attending do come and see us! 

On the level

We have just taken in lots of new 2014 Eyelevel models. A long established British company, Eyelevel have played a big role in developing the market for competively priced sports eyewear in the UK and Internationally – Eyelevel is now sold in over 45 countries worldwide. All the new models we have added to the range offered are polarised and priced at just £19.95 and that's supplied with both a soft carry pouch and hard case (plus our usual free UK delivery) – fantastic value! Click here to see them.

Come and see us at the Festival Of Cycling

Our next show of the year is the Festival Of Cycling at Harewood House near Leeds, 4-6 July. This is looking like a fantastic event held to coincide (and celebrate) Stages 1 & 2 of the Tour de France ("Le Grand Depart"). The Festival has everything a cycling enthusiast could wish for and loads of family entertainment too plus an exhibition area (the highight being our stand of course!!). As usual we will have lots of special show offers. If you are visiting the Festival please do come and say "Hello". 

Just in! Brand new 2014 Evolution models

We have just taken delivery of several totally new 2014 Evolution models. These are Pursuit, Nevada, Force, Zero, Traverse (Black Frame), Capri and Pacific (polarised). Most have two colour options. And, as I'm sure you know, Evolution is our 'house' brand and made specially for us and because we deal directly with the factory with no "middle men" they really are unbeatable value. And don't forget we have a permenant offer on Evolution – buy two and the second one is at half price! To see the new models click here.   

Fab Floats – 13 new 2014 models now in stock!

We have just taken delivery of 13 new 2014 Floats models. Floats really are fabulous with terrific styling, optical quality, polarised, scratch resistant lenses and lightweight but strong frames. Based in South Beach near Miami and established for over 25 years all Floats models are polarised. We supply them with both a soft carry pouch and hard case and at under £25 they might just be the best value polarised sunglasses available in the UK. Click here to see them.      

More new season arrivals!

As mentioned in a recent news post, this is the time of year we take in lots of new stock from suppliers including brand new 2014 models. Just in are many new Bollé models – one of the world's best known sports eyewear brands they are fantastic quality with superb styling and loaded with features. To see them click here. 

Many of you will know that we have (frequently!) "raved" about Serengeti sunglasses – they are simply fabulous with arguably the best lenses ever created. And widely regarded as the best driving sunglasses in the world. We have just taken in several new models – click here to see them. 

Also just in are some new Cebe models.Cebe are the oldest sports eyewear brand in the world. The frames are built to last and with premium quality lenses they're great value for money. Click here to see the full range.

Helping the excellent work of Vision Aid Overseas

Sunglasses For Sport has donated 750 Evolution sunglasses (with a retail value of £11200) to Vision Aid Overseas. VAO is an international charity dedicated to fighting poverty by transforming access to eye care in developing countries. You may have come across VAO through their opticians’ programme around the country where they recycle unwanted spectacles and provide them to people in third world countries. Our sunglasses will be used for UVR protection, to protect eyes in dusty environments and to help VAO patients that have eye damage, are sensitive to sunlight or have had an eye operation. For more information about VAO click here.

It’s that time of year…..

This is the time of year we take in new stock from our suppliers including dozens of brand new 2014 models. So far we have added many new Sea River models – the fantastic value polarised range from France; more new models from Bloc – the highly respected British brand and new polarised models from H1N1, the quite superb Italian brand. And there's more to come so watch this space! 

Superb new polarised range from Italy

We have just added H1N1, a relatively new brand from Italy. It’s run by a young management team that used to work for one of Italy’s largest sunglass brands so they know their eyewear. The frames are high quality and with Italian styling it's not surprisingly they look fantastic. We have a feeling this young brand is one to watch which is why we decided to add H1N1 to our range. ALL models also have glare-blocking polarised lenses and are supplied with a very smart branded hard case and cleaning cloth. At under £30 it really does mean they are exceptional value for money. 

Super tough Wiley X comes on board

We are delighted to add the internationally famous Wiley X brand to our range. A family (and US veteran) owned company; Wiley X was founded almost 30 years ago and from the start became a major supplier of eyewear to the U.S Military. Now a global leader in the research & development of protective eyewear; US Army, Navy, Air Force, Marines, SEAL Teams and Army Special Forces all use Wiley X eyewear and so do many other military forces around the world. All models meet EN166 (Impact resistance) and the ANSI Z87.1-2003 rating and the entire range is ANSI safety rated. Yet whilst their eyewear is renowned for its durable, tough qualities a key philosophy of the company is that performance eyewear only works if people want to wear it and that is why their eyewear is stylish too.

Back on the road

We have booked up to do a few consumer shows this year (more details to follow). The first one for 2014 is the British Shooting Show at Stoneleigh near Coventry, 14 – 16 February. This is now the biggest retail show in Europe for shooting sports. As usual we will have some very special show offers. Our stand is in Hall 2 and if you're attending please do come and say "hello".   

Shooting Eyewear – what you need to know

It has now become mandatory to wear eyewear at CPSA registered shoots and most shooting schools, shooting grounds and even many members’ clubs either make it compulsory or strongly advise that eyewear is worn. Shooting sunglasses should be made from plastic – polycarbonate is the material favoured by most sports eyewear manufacturers because it’s impact resistant and shatterproof and provide a very high degree of protection whether from a stray or falling pellet but more likely a shard of broken clay. Unlike glass however, polycarbonate will easily scratch so you do need to take care of the lenses. 

Good shooting eyewear are ‘sports style’ and quite different from fashion and leisure styles in that they are much more wrap around in other words closer fitting and the frame and lenses will be made of a plastic material like polycarbonate.  Sports, wrap-around style sunglasses give plenty of eye protection to keep out wind, rain and harmful UVR; lightweight frames for extended wear and impact resistant lenses. This adds up to performance and protection. Frames will typically also have rubber or silicone nose pads and temple tips to stop them slipping off your face when you’re moving or perspire. A good thing about sports sunglasses is that as they close fitting they tend to fit both men and women and the majority of sports sunglasses are unisex in size and style.

For shooting the main reason for using sports eyewear is to protect your eyes from either a pellet or piece of clay but a second and very important reason is to provide protection from harmful ultraviolet radiation (UVR), in particular the more-damaging UVB radiation. UV rays from sunlight can damage the retina and the lens of the eye. Too much exposure is linked to conditions like cataracts and age-related macular degeneration. Good quality sunglasses and eyewear should meet the industry standard UV400 rating and will provide the eye with substantial protection against solar UVR and reducing the amount of UVR that the eye is exposed to over a person’s lifetime will be beneficial.

Lens colours and their uses

Adhering to the compulsory eyewear rule at most shoots means that some shooters will simply use clear ‘safety glasses’.  That is a contradiction in terms because glass, for obvious reasons, isn’t an advisable lens material for shooters and in reality clear ‘safety glasses’ use plastic lenses. But why just use clear lenses when you can use different colour lenses to your advantage? Having said that there is undoubtedly a great deal of confusion about what the different lens colours are for and when theyshouldbe used.

Here is a guide to what they do:

Grey (also called Smoke)

Reduces all light equally, does not increase contrast or alter the colour of objects and best used in strong or direct sunlight.

Amber and Brown

Increase contrast (objects appear sharper); they provide a warm appearance and good for most weather / light conditions.

Yellow

One of the most popular shooting colours yellow is a light enhancing colour – good for low visibility, dark, hazy and cloudy conditions. Provide exceptional contrast and enhance depth perception. Not suitable in strong sun or bright light.

Clear

For protecting eyes from impact, dust / dirt or abrasion.

Rose, Red, Vermilion & Orange

Highly popular shooting colours these colours help filter out blue light (extended exposure to blue light causes eye stain and eye fatigue).They are high contrast lens colours that will make objects appear sharper. Suitable for most light but especially overcast conditions. Orange is a good colour for shooting blaze clays against a sky background. Red and rose work best for shooting blaze clays against a dark background such as trees.

Polarised lenses

A common misconception amongst shooters is that you need to wear polarised lenses but the polarising filter used in polarised lenses only eliminates reflected light (glare) off a surface like water (which is why fishing enthusiasts use them) or a road so for shooters they have minimal benefit (other than increasing contrast). It’s worth noting that the brand worn by virtually all the world’s top shooters has no polarised options!

Interchangeable eyewear sets

Interchangeable eyewear sets have become very popular with shooters because they give a choice of lenses fitting the same frame. They will typically come with three different lenses such smoke (grey), yellow and red (or vermilion) so they allow for different light conditions and clay colours.

In the clear

Close fitting sports eyewear can mean lenses fogging up – this is actually more common in the winter as eyewear is taken from a warm environment to a cold outdoors – it's the change in temperature that causes fogging especially when there is little or no air movement around the lenses. Fortunately there are some very good remedies to prevent fogging or misting – and we just added two more! Both the 'Fog Buster' and our own label 'Super Anti-Fog' solutions will work really well on all types of lenses. See these new additions and other anti fog products in our 'Accessories' section.  

Going skiing this winter? Look after your eyes

Because mountain air is cool, it gives a false sense of security about the sunlight. But the higher the altitude, the greater the ultraviolet (UV) radiation, because there is less atmosphere to screen out the harmful rays. Eyes can receive up to 2.5 times more UV on mountains than at sea level with a high risk of sunburn and ultimately skin cancer and eye cataracts. So when skiing always choose good quality UV400 rated eyewear (all our eyewear is UV400 rated). Sports eyewear with a full wrap fit will keep out UV that reflects off snow. Our ski eyewear is in two sections: goggles and sunglasses for skiing. For goggles click here and for sunglasses for skiing click here.

All wrapped up

We have just added Wrapz to our always expanding range of sports eyewear (now 16 different brands!). Wrapz is a relatively new brand but from a team with substantial sports eyewear experience. Cleverly conceived, all models are high quality with durable frames and UV 400 rated Class One optical quality lenses. Yet prices are highly competitive making them exceptional value for money. And they are simply loaded with features you might expect from eyewear costing a great deal more.

New – Evolution polarised sunglasses with floating frames

We have just released two new Evolution polarised models, both with floating frames, which means they will not sink in fresh or sea water. The two new models are ‘Marlin’ and ‘Skipjack’ – both have a black frame and polarised grey lenses with Marlin having a blue mirror finish to the lens and Skipjack a flash mirror finish. The high quality distortion free lenses are UV400 rated and the ultra lightweight frames are ideal for all-day wear. With floating frames if you do drop them in the water you can easily retrieve them. Supplied with a soft carry pouch and hard case they are exceptional value at just £19.95 each.

Just in – the all new multi sport Evolution Chameleon

A brand new addition to our Evolution range ‘Chameleon’ is stylish looking with a frameless design and one-piece lens with integral, adjustable nose pads. Lenses are Class One optical quality made from shatterproof, impact resistant polycarbonate. Evolution Chameleon gives the wearer totally un-obscured, distortion-free vision. It's incredibly light for all-day wear and also features non slip nose pads & temple tips. Available in 5 individual colours: grey, orange, rose, yellow and clear or it can also be purchased as a 5-Lens Interchangeable Set (with the same lens colours). Complying with EN166 (Impact Resistance) and EN1836 this exceptionally high quality eyewear doesn’t come with a high price tag – the individual eyewear colours are just £19.95 each supplied with a soft carry pouch and hard case or the 5 Lens Interchangeable Set is just £49.95 supplied with a soft carry pouch and purpose designed hard case. Click here to see the new Chameleon in our Evolution section.

Come and see us the ‘CLA’

Our next show is the hugely enjoyable CLA Game Fair – the world's biggest event for field and country sports. With over 1000 exhibitors and attracting around 120000 visitors it's also one of the UK's biggest outdoor shows. This year it's at Ragley Hall in Alcester, Warwickshire from 19 – 21 July 2013. Our stand is at the end of 'Gunmakers Row' opposite the booking in tent for the Clay Shooting. If you're visiting do come and see us, and as usual we'll have many special show offers!

Sunglasses For Sport awarded European trustmark

We are pleased to advise that following an extensive and rigorous audit we have been awarded the prestigious Trusted Shops trustmark. Trusted Shops certifies online shops by carefully checking over 40 quality criteria before awarding the European trustmark. The Trusted Shops quality criteria are based on national and European laws that are important for making purchases on the Internet. They take into account all rulings and stipulations by consumer protection associations, in some cases exceeding them. If you click on the Trusted Shops logo on our home page you can see our certificate.

The Trusted Shops scheme also offers you Buyer Protection so that you are protected against the loss of your purchase price payment in the event of non-delivery or after returning the goods – regardless of the method of payment.

With the combination of the Trusted Shop Seal of Approval and the money-back guarantee underwritten by the Trusted Shops scheme you can order with complete confidence.

Come and see us at ‘Downton Abbey’

We will be exhibiting (again) at the Highclere Country Fair (the location for the hit drama series 'Downton Abbey'). Close to Newbury this is held on Sunday 26 & Monday 27 May (bank holiday Monday). It's a great day out for the family – lot's of entertainment and we will have lots of special show offers. Please come and say "hello".   

Fabulous Floats – They’re back!

We're stocking Floats again and a whole new range of fabulous styles. Based in South Beach, Florida, Floats specialise in high quality but affordably priced polarised sunglasses. The optical quality lenses are manufactured using the latest ‘TNS’ polarised technology for maximum elimination of glare. Frames are strong but lightweight and very comfortable to wear. They really are exceptional value for money. Click here to see them.

New 2013 models from Sea River

We promised updates on more new arrivals and we've just taken delivery of many new models from Sea River. Sea River are actually a French brand. They specialise in polarised sunglasses with high quality frames and lenses yet at really sensible prices. We now have lots of new 2013 models in stock including more photochromic polarised. In fact, at £39.95 we're certain these are the lowest priced photochromic polarised sunglasses available in the UK. Click here to check out these great looking sunglasses. 

A wise choice

We have just added the really excellent Sunwise range – a very British brand with a factory in Oxford, England, Sunwise are one of the fastest growing sports eyewear brands. They specialise in high-performance, high quality eyewear at affordable prices. Sunwise constantly innovate to produce award winning British designs: all frames are lightweight, incredibly comfortable to wear but strong and durable. All lenses are Class One optical quality and provide 100% protection from UVR. There are numerous interchangeable models and several sunglass models that can also take prescription lenses – a service that we can provide. Click here to see them.

Our first Show of 2013

Coming up is our first Show of 2013 and it's a great one! We will be at The British Shooting & Countryman Show, 9 & 10 February at Stoneleigh Park (Kenilworth, Warwickshire). And don't worry it's indoors! If you're interested in any type of shooting it's become THE show to go to. We'll be there with some great show offers! If you're going please come and say hello. We'll be doing other shows this year – details to be announced.

New winter ski eyewear in stock

If you've booked a skiing holiday this winter please check out our new winter stock of goggles and specialist ski sunglasses/eyewear. For goggles we're primarily selling the superlative Uvex range from Germany – worn by more of the world's top skiers and boarders than any other brand – click here to see them. In our ski sunglasses section we've chosen models specially suited to skiing including the excellent Salice combination goggle-sunglasses.  Click here to see this section.