We have a new brand – Bliz – active eyewear

22nd April 2024

It isn’t often we take on a new brand – but our new arrival was an opportunity to add something different. Bliz is a Swedish eyewear maker that offers high performance sunglasses and ski goggles at affordable prices. Starting out in 2007 with an initial focus on snow sports, Bliz was soon adopted by professional athletes across the world winning multiple Olympic gold medals. The range has expanded enormously over the years aimed at all outdoor activities; now one of the fastest-growing sport brands in Europe.

Bliz’s mission is to create technical products for everyone that values the combination of Scandinavian design, cutting edge performance and unmatched value for money.