Shock results from new research

Shock results from new research

Nearly half of adults never wear sunglasses to protect their eyes from the sun. That’s the shocking result of a poll of 2000 adults commissioned by the charity Guide Dogs (The Guide Dogs for the Blind Association). More alarming still, the research showed that a third of 18-24 year-olds never wear sunglasses when it’s bright out, and only one in five adults are aware that this could lead to eye problems later in life. Surprisingly the research revealed that young people are less likely to wear sunglasses than older generations.

Pete Osborne, chief operations officer at Guide Dogs, said: “With an estimated six million people in the UK living with sight-threatening eye conditions, looking after your eyes is so important.

“We recommend people prioritise their eye health and get into good habits – such as wearing sunglasses and booking regular eye tests”.

Pete Osborne, chief operations officer at Guide Dogs

The simple precaution of wearing sunglasses with a UV filter from a very early age will help prevent serious eye heaths issues later in life like age-related macular degeneration (sight loss) and cataracts (a clouding of the lens in the eye that reduces vision).

Read more about why you should wear sunglasses.

Continue reading

New in Serengeti sunglasses

New in Serengeti sunglasses

Serengeti sunglasses are renowned globally as the most advanced eyewear with a unique 3-in-1 lens technology. With gradually-adjusting photochromic lenses, naturally colour-enhancing Spectral Control® filters, and glare-reducing polarisation, every Serengeti® lens is unique — and every frame is fashionable.  From...
Take note of the UV Index

Take note of the UV Index

Everyone is exposed to Ultraviolet Radiation (UV) from the sun; UV rays can cause major damage to our skin and eyes. The UV index is an international system of measuring ultraviolet solar radiation for a specific day and geographical location....
Aviator sunglasses – back in fashion….again!

Aviator sunglasses – back in fashion….again!

The popularity of aviator sunglasses ebbs and flows but it’s no surprise that right now they’re making yet another come back. Top Gun sunglasses Iconic aviator sunglasses are back in the limelight, spurred on by Tom Cruise’s American fighter pilot...