Why all ‘quality marks’ are not the same

1st April 2019

Some national media coverage recently concerning a very high-profile website quality mark scheme that isn’t all it appears to be. It seems this rating scheme allows its website customers to pay for a ‘premium’ service which means they have the facility to manipulate ratings by removing any low ones including negative reviews. In our minds this renders their scheme worthless and it can’t be trusted. One of the reasons we chose the Trusted Shops scheme is that their audit of any website is very rigorous and completely independent. Not only that but customers post their rating and reviews on the Trusted Shops website not ours so we can’t remove or alter them in any way.  So our current 4.9 out of 5 rating is a true and accurate reflection of our customers’ experience of buying from us. It’s a rating you can trust.