Polaroid – or more specifically Edwin Land, the founder of the Polaroid Corporation – invented polarised sunglasses, first launched on to the US market in 1935. Now Polaroid polarised lenses are made in Britain using an exclusive and superior 'press polishing' technology. This means the lenses are tapered towards the edges eliminating distortion for optically correct vision. Polaroid lenses provide the highest possible polarising efficiency and performance. The Polaroid sports collection features durable, shock absorbent frames and premium quality polarised lenses for glare-free vision, clear contrasts, natural colours, reduced eye fatigue and 100% UV protection. Polaroid have also recently introduced an excellent range of polarised sunglasses for children - see our 'Juniors & Kids' section.
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